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Full-Text Articles in Business
The Influence Of Lead Indicator Strength On The Use Of Nonfinancial Measures In Performance Evaluation: Evidence From Ceo Compensation Schemes, Don O'Sullivan, Vincent O'Connell
The Influence Of Lead Indicator Strength On The Use Of Nonfinancial Measures In Performance Evaluation: Evidence From Ceo Compensation Schemes, Don O'Sullivan, Vincent O'Connell
Don O'Sullivan
No abstract provided.
Customer Satisfaction, Earnings And Firm Value, Don O'Sullivan, John Mccallig
Customer Satisfaction, Earnings And Firm Value, Don O'Sullivan, John Mccallig
Don O'Sullivan
No abstract provided.
The Impact Of Customer Satisfaction On Ceo Bonuses, Don O'Sullivan, Vincent O'Connell
The Impact Of Customer Satisfaction On Ceo Bonuses, Don O'Sullivan, Vincent O'Connell
Don O'Sullivan
No abstract provided.
Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan
Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan
Don O'Sullivan
No abstract provided.
Marketing Accountability And Marketing’S Stature: An Examination Of Senior Executive Perspectives, Don O'Sullivan, Patrick Butler
Marketing Accountability And Marketing’S Stature: An Examination Of Senior Executive Perspectives, Don O'Sullivan, Patrick Butler
Don O'Sullivan
No abstract provided.
Empirical Evidence Of The Stock Market's (Mis)Pricing Of Customer Satisfaction, Don O'Sullivan, Mark Hutchinson, Vincent O'Connell
Empirical Evidence Of The Stock Market's (Mis)Pricing Of Customer Satisfaction, Don O'Sullivan, Mark Hutchinson, Vincent O'Connell
Don O'Sullivan
Recent portfolio studies provide conflicting evidence on whether the stock market (mis)prices the value of customer satisfaction, as measured by the American Customer Satisfaction Index (ACSI), and whether ACSI-based trading strategies provide market beating returns. The current research aims to shed new light on these issues. We reexamine two ACSI-based trading strategies considered in prior research. Applying a methodology which deals with three interlinking issues: risk adjustment, abnormal returns estimation and portfolio aggregation, we find that the trading strategies do not provide compelling evidence that the market mis-prices the value of customer satisfaction. Our study contributes to the current debate …
Measuring Alpha: The Consequences Of Ignoring The Four-Factor Model, Don O'Sullivan, Mark Hutchinson, Vincent O'Connell
Measuring Alpha: The Consequences Of Ignoring The Four-Factor Model, Don O'Sullivan, Mark Hutchinson, Vincent O'Connell
Don O'Sullivan
No abstract provided.
Does Customer Satisfaction Influence The Relationship Between Earnings And Firm Value?, Don O'Sullivan, John Mccallig
Does Customer Satisfaction Influence The Relationship Between Earnings And Firm Value?, Don O'Sullivan, John Mccallig
Don O'Sullivan
The aim of this study is to examine the influence of customer satisfaction on the stock market’s response to current earnings. The study extends prior research on the value relevance of customer satisfaction to include the direct and indirect effect of customer satisfaction on firm value. Utilizing an earnings based valuation model and data from the American Customer Satisfaction Index (ACSI) and COMPUSTAT, the study shows that both satisfaction and the interaction between earnings and satisfaction have a significant influence on firm value. Stock market participants are sensitive to changes in customer satisfaction and this is reflected in the market’s …