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Marketing

Western Michigan University

Theses/Dissertations

2020

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Remote Careers And Entertainment: The Shift From Gaming Console Entertainment To Pc Capabilities, Jacob Sanderson Dec 2020

Remote Careers And Entertainment: The Shift From Gaming Console Entertainment To Pc Capabilities, Jacob Sanderson

Honors Theses

This study arose from a conversation with my roommate about the state of the gaming industry in terms of devices on which consumers play. We perceived a shift in our attitudes towards gaming PCs due to Covid-19 and other aspects. I wondered if this affected a wider population. If this change in attitude was widespread, it would affect different companies in the gaming industry as well and would alter consumer behavior related to large purchases in the gaming industry.

To examine these issues, I conducted five in depth interviews and administered a survey developed through Qualtrics to two WMU business …


Wmu Essential Studies Program: Creating Awareness For The New Required Curriculum, Catherine Lemus Dec 2020

Wmu Essential Studies Program: Creating Awareness For The New Required Curriculum, Catherine Lemus

Honors Theses

In the Fall semester of 2020, the WMU Essential Studies (WES) Program officially launched. This new program replaces the previous WMU General Education curriculum which was over 30 years old with curriculum concepts over 100 years old. While the WES program was not allocated any financial or human resources by Western Michigan University as its inception, it required assistance in creating messaging and content to help educate multiple audiences including current and prospective students, WMU faculty, WMU staff, and local community members. Catherine Lemus stepped in the role of WES Strategy and Marketing Assistant with the guidance of Prof. Greg …