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Full-Text Articles in Business
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
Conference papers
Previous empirical studies have shown that consumers' hedonic shopping motivations can reliably predict their impulsive buying tendencies (IBT). Impulsivity has been shown to have strong roots in people’s personality (Verplanken and Herabadi 2001). This study extended current research to include two other personality constructs - shyness and sociability - that have not been tested against impulsivity in the literature. A questionnaire comprising of subscales of IBT, hedonic shopping motivations, shyness and sociability as developed by Verplanken and Herabadi (2001), Arnold and Reynolds (2003) and Cheek and Buss (1981) respectively was administered to 194 respondents in two prominent Dublin city centre …