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Full-Text Articles in Business
Investigating The Factors Impacting Retailers Evaluations Of Web Solution Providers, Roisin Vize, Aileen Kennedy, Joseph Coughlan, Fiona Ellis-Chadwick
Investigating The Factors Impacting Retailers Evaluations Of Web Solution Providers, Roisin Vize, Aileen Kennedy, Joseph Coughlan, Fiona Ellis-Chadwick
Conference papers
Relationship marketing has emerged as a central tenet in the B2B literature (Athanasopoulou, 2009). Research indicates that firms will be more successful if they build long term, mutually supportive relationships with their business customers (Rauyruen and Miller, 2007). Retailers are responding to ever increasing competitive challenges by building collaborative relationships with customers, suppliers and service providers. Increasingly SME retailers have been adopting third party web services to help them leverage the technical expertise and knowledge required to become more strategic in their e-business ventures (Ray and Ray, 2006). Such arrangements rely on relational exchange characterized by high levels of trust …
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
Conference papers
Previous empirical studies have shown that consumers' hedonic shopping motivations can reliably predict their impulsive buying tendencies (IBT). Impulsivity has been shown to have strong roots in people’s personality (Verplanken and Herabadi 2001). This study extended current research to include two other personality constructs - shyness and sociability - that have not been tested against impulsivity in the literature. A questionnaire comprising of subscales of IBT, hedonic shopping motivations, shyness and sociability as developed by Verplanken and Herabadi (2001), Arnold and Reynolds (2003) and Cheek and Buss (1981) respectively was administered to 194 respondents in two prominent Dublin city centre …