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Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Pell Scholars and Senior Theses
The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth …
Junior Mints And Their Bigger Than Bite-Size Role In Complicating Product Placement Assumptions, Stephanie Savage
Junior Mints And Their Bigger Than Bite-Size Role In Complicating Product Placement Assumptions, Stephanie Savage
Pell Scholars and Senior Theses
This thesis examines the various complications of product placement within television given the general assumption that it always paid for as a means of advertising. Using the popular television sitcom Seinfeld and the infamous 1993 episode, “The Junior Mint,” as an example of non-paid product placement, it is herein argued that the use of this practice should be examined on an individual basis. Furthermore, this thesis seeks to clarify the misassumptions that most people have by arguing against critics who, in defining product placement, often fail to mention any instances in which it is not paid for. Various examples of …