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How Stories In Memory Perpetuate The Continued Influence Of False Information, Anne Hamby, Ullrich Ecker, David Brinberg

Marketing Faculty Publications and Presentations

People often encounter information that they subsequently learn is false. Past research has shown that people sometimes continue to use this misinformation in their reasoning, even if they remember that the information is false, which researchers refer to as the continued influence effect. The current work shows that the continued influence effect depends on the stories people have in memory: corrected misinformation was found to have a stronger effect on people's beliefs than information that was topically related to the story if it helped to provide a causal explanation of a story they had read previously. We argue this …