Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
How Stories In Memory Perpetuate The Continued Influence Of False Information, Anne Hamby, Ullrich Ecker, David Brinberg
How Stories In Memory Perpetuate The Continued Influence Of False Information, Anne Hamby, Ullrich Ecker, David Brinberg
Marketing Faculty Publications and Presentations
People often encounter information that they subsequently learn is false. Past research has shown that people sometimes continue to use this misinformation in their reasoning, even if they remember that the information is false, which researchers refer to as the continued influence effect. The current work shows that the continued influence effect depends on the stories people have in memory: corrected misinformation was found to have a stronger effect on people's beliefs than information that was topically related to the story if it helped to provide a causal explanation of a story they had read previously. We argue this …
Actions Speak Louder Than Words: How Characters’ Effectiveness As Message Sources Depend On Their Story Experiences, Cristel Antonia Russell, Anne Hamby, Boris Chapoton, Véronique Régnier Denois
Actions Speak Louder Than Words: How Characters’ Effectiveness As Message Sources Depend On Their Story Experiences, Cristel Antonia Russell, Anne Hamby, Boris Chapoton, Véronique Régnier Denois
Marketing Faculty Publications and Presentations
A television (TV) character’s actions and the consequences of these actions in TV storylines can shape the audience’s own behavioral intentions, especially if the audience identifies with that character. The current research examines how storylines depicting positive versus negative consequences of drinking affect youths’ drinking intentions, and whether post-narrative intervention messages delivered by story characters alter these influences. Results indicate that a post-narrative intervention can correct drinking intentions shaped by a pro-alcohol storyline, but the effectiveness depends on the source: a peripheral character is more effective than the main character at delivering a corrective message. This research pinpoints the role …