Business Commons^™

1986 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from April of 1986.

The Business Environment Of 1995 As Seen By Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, Robert F. Lusch

Marketing Faculty Research and Publications

Like many states, particularly those in the so-called "rust bucket" of the industrial north, Wisconsin is concerned about its business climate. A number of different steps with the potential to make Wisconsin's business environment more hospitable have been taken. For example, the state income tax has been reduced; the state has partially funded a business development organization, Forward Wisconsin, to attract new companies to the area; and a state-appointed panel, the Wisconsin Strategic Development Commission, has filed its recommendations concerning the actions that should be considered in revitalizing the region's business community. This article provides another perspective. It reports upon …

1986 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from March of 1986.

1986 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from February of 1986.

1986 January-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to October of 1986.

The Distorted Mirror: Reflections On The Unintended Con­Se­Quences Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Global Competition For Environmental Markets - The Case Of The Water-Pollution Control Equipment Industry, Andrew C. Gross

Marketing

Describes how pollution control spending around the world is set to increase from $70 billion (1979) to $115 billion in 1990 in real terms. Expands on the theory that cleaning up - or preventing mistakes - in the environment makes for financial and healthwise good sense. Posits that cleaner air leads to fewer respiratory problems and cleaner water in most areas of manufacturing results in lower fuel use. Focuses on trade, end use competitive modes and marketing patterns regarding water pollution control equipment (WPCE). States that WPCE shipments world wide are projected to rise from $3.3 billion in 1979 to …

Irish Marketing Review, Vol. 1, Spring, 1986, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen

Master's Theses

As the health care industry becomes increasingly more competitive, marketing functions will take en increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports en the administration of a 33- item patient satisfactien questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.

The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan

Articles

This paper argues that the usage of the "time" variable as a convenient explanatory variable on the horizontal axis of the product life cycle graph has diverted attention from a thorough analysis of the factors which influence the shape and length of the PLC. The paper addresses the issues of definition of "product" and "product life" as well as reviewing existing commentry on curve shape as a precursor to exmining the relevant issues relating to the PLC shape and length. Drawing on the body of insight provided by sales forecasting and diffusion theory as well as the standard PLC literature …

1986 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January of 1986.

Lupin Processing : A New Development, R S. Coffey

Journal of the Department of Agriculture, Western Australia, Series 4

For a number of years Grain Pool marketing representatives have approachd stockfeed manufacturers around the world in an attempt to broaden the market for Western Australian lupin seed.

Wherever there was enough consumer interest to conduct a nutritional evaluation of the product, lupins were found to be non competitive for inclusion in both pig and poultry rations, while at the same price being acceptable as a cattle feed ingredient. The reason for this disparity proved to be the varying degrees of fibre digestability of lupins for the various livestock tested.

It became apparent that the fibrous lupin seed coat or …

Introducing--New And Improved : The Marketing Of Changed Institutions Of Higher Learning, Linda Ann Ferguson

Dissertations, Theses, and Masters Projects

The purpose of this study was to determine the extent to which colleges and universities that have changed significantly have taken a planned approach to marketing their institutions through their external communications. "Changed image" institutions are defined as those degree-granting institutions that have changed name, sex status, or number of years of instruction offered within the past two decades since 1966. The sample contained six public and six private institutions--two public and two private institutions in each category.;Publications of various divisions of the institutions were analyzed for consistency of image presentation. Commercially published college guides were consulted for accuracy of …

Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones

Theses

The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.

The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.

The next activity involved the determination of what factors the information movement and management market members used to select a vendor …

Quality Of Life In The Padded Sell: Common Criticisms Of Advertising's Cultural Character And International Public Policies, Richard W. Pollay

Richard W. Pollay

No abstract provided.