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- Morehead State Press Release Archive, 1961 to the Present (12)
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Articles 1 - 30 of 44
Full-Text Articles in Business
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
School of Marketing, Tourism and Leisure Publications
This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Research outputs pre 2011
This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …
1998 December, Office Of Communications & Marketing, Morehead State University.
1998 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1998.
1998 November, Office Of Communications & Marketing, Morehead State University.
1998 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1998.
1998 November-December, Morehead State University. Office Of Athletics.
1998 November-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from November to December of 1998.
Managing New Product Definition In Highly Dynamic Environments, Shantanu Bhattacharya, Viswanathan Krishnan, Vijay Mahajan
Managing New Product Definition In Highly Dynamic Environments, Shantanu Bhattacharya, Viswanathan Krishnan, Vijay Mahajan
Research Collection Lee Kong Chian School Of Business
In highly dynamic environments, characterized by changing customer preferences and uncertainty about competitive products, managing the development of a new product is a complex managerial task. The traditional practice, recommended in the literature, of reaching a sharp definition early in the new product development (NPD) process may not be optimal, desirable or even feasible in such dynamic situations. Under high uncertainty, forcing early finalization of specifications may result in a firm getting locked into an incorrect definition. Based on our study of NPD in the high technology industry, we present a model of an approach called real-time definition, in which …
The Effect Of Store Name, Brand Name And Price Discounts On Consumers' Evaluations And Purchase Intentions, Dhruv Grewal, R. Krishnan, Julie Baker, Norm A. Borin
The Effect Of Store Name, Brand Name And Price Discounts On Consumers' Evaluations And Purchase Intentions, Dhruv Grewal, R. Krishnan, Julie Baker, Norm A. Borin
Marketing
This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer knowledge and prior ownership on the proposed relationships in the model are also explored. A store's perceived image is influenced by the store name and the quality of merchandise It carries. Results also indicate that internal reference price is influenced by price discounts, brand name, and a brand's perceived quality. The influence of price discounts on a brand's perceived …
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation-corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, the authors present a systematic framework to test the postulated "market orientation-innovation-performance" chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, the authors take a componentwise approach and examine how the three core components of market orientation …
Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications
Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in learning new nutrition information. Yet, unlike package claims, Nutrition Facts Panels are often not available for consumers during the processing of such advertising claims. Therefore, the authors examine the following research questions: (1) Do consumers misinterpret (i. e., overgeneralize) common nutrient content claims in advertising? If so, under what conditions does this occur? and (2) Can various types of disclosure …
Reflections On The 1997 Vatican Statements Regarding Ethics In Advertising, Gene R. Laczniak
Reflections On The 1997 Vatican Statements Regarding Ethics In Advertising, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
1998 October, Office Of Communications & Marketing, Morehead State University.
1998 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1998.
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation - corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, a systematic framework is presented to test the postulated market orientation-innovation-performance chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, a componentwise approach is taken, and an examination is conducted of how the 3 core …
Creating A Market Orientation, John C. Narver, Stanley F. Slater, Brian C. Tietje
Creating A Market Orientation, John C. Narver, Stanley F. Slater, Brian C. Tietje
Marketing
A market orientation is a business culture in which all employees are committed to the continuous creation of superior value for customers. However, businesses report limited success in developing such a culture. One approach to create a market orientation, the approach taken by most businesses, is the “programmatic” approach, an a priori approach in which a business uses education programs and organizational changes to attempt to implant the desired norm of continuously creating superior value for customers. A second approach is the “market-back” approach, an experiential approach in which a business continuously learns from its day-to-day efforts to create and …
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Institute for Tourism and Recreation Research Publications
Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.
1998 September, Office Of Communications & Marketing, Morehead State University.
1998 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1998.
1998 August, Office Of Communications & Marketing, Morehead State University.
1998 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1998.
Generalizations About Trust In Marketing Channel Relationships Using Meta-Analysis, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Generalizations About Trust In Marketing Channel Relationships Using Meta-Analysis, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
This meta-analysis examines the role of trust in marketing channels. First, the analysis of painwise relationships involving trust indicates that trust, on average, exhibits a robust and strong relationship with other channel relationship constructs under a wide range of different conditions. Next, we explored systematic patterns of variation in the correlations. The results demonstrate that the use of experiments, samples drawn from multiple industries, and US data tend to produce larger effects than the use of field studies, samples drawn from a single industry, and European data respectively do. Various other methodological characteristics of studies did not have significant effects. …
1998 July, Office Of Communications & Marketing, Morehead State University.
1998 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1998.
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Faculty Articles
No abstract provided.
1998 June, Office Of Communications & Marketing, Morehead State University.
1998 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 1998.
A Framework For Effective Commercial Web Application Development, Ming Te Lu, Wing Lok Yeung
A Framework For Effective Commercial Web Application Development, Ming Te Lu, Wing Lok Yeung
Hong Kong Institute of Business Studies Working Paper Series
The World Wide Web (WWW) or the Web has been recognized as a powerful new information exchange channel in recent years. Today, an ever-increasing number of businesses have set up Web sites to publicize their products and services. However, careful planning and preparation is needed to achieve the intended purpose of this new information exchange channel. This paper proposes a comprehensive framework for effective commercial Web application development based on prior research in hypermedia and human-computer interfaces. The framework regards Web application development as a special type of software development projects. At the onset of the project, its social acceptability …
1998 May-October, Morehead State University. Office Of Athletics.
1998 May-October, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from May to October of 1998.
Interdependence, Punitive Capability, And The Reciprocation Of Punitive Actions In Channel Relationships, Nirmalya Kumar, Lisa K. Scheer, Jan-Benedict E. M. Steenkamp
Interdependence, Punitive Capability, And The Reciprocation Of Punitive Actions In Channel Relationships, Nirmalya Kumar, Lisa K. Scheer, Jan-Benedict E. M. Steenkamp
Research Collection Lee Kong Chian School Of Business
Using data from automobile dealers in the Netherlands, the authors find that dealers' punitive actions toward their key suppliers are affected by their perceptions of their own and their supplier's interdependence and punitive capabilities, as well as by the supplier's punitive actions. Punitive actions are affected by interdependence, but a more complete picture is achieved by also examining punitive capability. The authors test hypotheses based on bilateral deterrence, conflict spiral, and relative power theories, but none of these comprehensively explains the effects of both total power and power asymmetry. Dealer punitive actions are inhibited as total interdependence increases, but are …
1998 May, Office Of Communications & Marketing, Morehead State University.
1998 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1998.
1998 April, Office Of Communications & Marketing, Morehead State University.
1998 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1998.
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Faculty Articles
The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.
How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai
How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai
Business Faculty Articles and Research
Interest in the role of video supers-superimposed video presentations of verbal information-has grouwn among consumers, advertisers, the television networks, and public policymakers, as supers have become prevalent in television commercials. The authors empirically address the communications efficacy of video supers in a sample of 200 different commercials that contain video supers Drawing on a theory of modality effects, the authors examine the comprehensive of video supers relative to commercial content. The authors develop hypotheses and analyze structural determinants of video super comprehension, such as presence of a voice-over, rate of presentation, and presentation size. The findings are supportive of the …
Warnings And Disclosures: Special Editor’S Note, J. Craig Andrews
Warnings And Disclosures: Special Editor’S Note, J. Craig Andrews
Marketing Faculty Research and Publications
No abstract provided.
1998 March, Office Of Communications & Marketing, Morehead State University.
1998 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1998.
1998 February-April, Morehead State University. Office Of Athletics.
1998 February-April, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from February to April of 1998.