Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Locally Produced Food Purchasing Through Retail Grocery Channels: An Evaluation Of Relevant Customer And Store Environment Attributes, Jeffrey Michael Campbell
Locally Produced Food Purchasing Through Retail Grocery Channels: An Evaluation Of Relevant Customer And Store Environment Attributes, Jeffrey Michael Campbell
Doctoral Dissertations
The study examines the phenomenon of purchasing locally produced foods in retail grocery stores. Theoretical foundations from the theory of planned behavior and from the stimulus-organism-response framework were used to support and test a model that hypothesized relationships between attitude, subjective norms, perceived consumer effectiveness, perceived product availability, intention to purchase, store atmospheric responsiveness, price consciousness, and extent of purchase behavior in a retail grocery setting.
An online survey methodology was used to collect 600 responses across the United States. A two-step approach to structural equation modeling was used to test the relationships. Confirmatory factor analysis with measurement model development …