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Articles 1 - 5 of 5
Full-Text Articles in Business
The Role Of Social Network Websites In Consumer-Brand Relationship, Hyejune Park
The Role Of Social Network Websites In Consumer-Brand Relationship, Hyejune Park
Doctoral Dissertations
This research explored the phenomenon of online social network in the context of consumer-brand relationship. The specific research objectives were: (a) to examine whether perceived benefits of a Brand’s Social Network Website (BSN) predict BSN relationship quality; (b) to investigate whether perceived benefits of BSN predict perceived relationship investment; (c) to examine if online social connection strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (d) to examine if experience with BSN strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (e) to investigate whether BSN relationship quality predicts brand relationship quality; (f) to …
Locally Produced Food Purchasing Through Retail Grocery Channels: An Evaluation Of Relevant Customer And Store Environment Attributes, Jeffrey Michael Campbell
Locally Produced Food Purchasing Through Retail Grocery Channels: An Evaluation Of Relevant Customer And Store Environment Attributes, Jeffrey Michael Campbell
Doctoral Dissertations
The study examines the phenomenon of purchasing locally produced foods in retail grocery stores. Theoretical foundations from the theory of planned behavior and from the stimulus-organism-response framework were used to support and test a model that hypothesized relationships between attitude, subjective norms, perceived consumer effectiveness, perceived product availability, intention to purchase, store atmospheric responsiveness, price consciousness, and extent of purchase behavior in a retail grocery setting.
An online survey methodology was used to collect 600 responses across the United States. A two-step approach to structural equation modeling was used to test the relationships. Confirmatory factor analysis with measurement model development …
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
Doctoral Dissertations
The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test …
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Chancellor’s Honors Program Projects
No abstract provided.
The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse
The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse
Chancellor’s Honors Program Projects
No abstract provided.