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Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli

Research Collection Lee Kong Chian School of Business

This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.