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Articles 1 - 4 of 4
Full-Text Articles in Business
Crowdfunding: Financing Ventures In The Digital Era, Srinivas K. Reddy, Yee Heng Tan
Crowdfunding: Financing Ventures In The Digital Era, Srinivas K. Reddy, Yee Heng Tan
Research Collection Lee Kong Chian School of Business
Over the past few years, digital platforms have emerged as a new way to disrupt industries. These platforms not only connect riders and drivers, like Uber, or hosts and guests, like Airbnb, but also ventures and funders. Crowdfunding platforms like Lendingclub or Kickstarter have gained widespread visibility and acceptance in recent years. Crowdfunding was virtually non-existent until 2010 but has been growing exponentially since 2010. In 2015, the volume rose to US$34.4 billion, slightly surpassing the venture capitalist industry and is expected to continue growing quickly.
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Research Collection Lee Kong Chian School of Business
The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model and empirically tested the model using online survey data collected from 400 Korean Wave fans in Singapore. The results showed that consumers’ parasocial interactions with celebrities though social media have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocial relationships mediated the relationships between social media interactions and source trustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and …
Do Disclosures Of Customer Metrics Lower Investors' And Analysts' Uncertainty But Hurt Firm Performance?, Emanuel Bayer, Kapil R. Tuli, Bernd Skiera
Do Disclosures Of Customer Metrics Lower Investors' And Analysts' Uncertainty But Hurt Firm Performance?, Emanuel Bayer, Kapil R. Tuli, Bernd Skiera
Research Collection Lee Kong Chian School of Business
Investors, analysts, and regulators frequently advocate greater disclosure of nonfinancial information, such as customer metrics. Managers, however, argue that such metrics are costly to report, reveal sensitive information to competitors, and therefore will lower future cash flows. To examine these counterarguments, this study presents the first empirical examination of the prevalence and consequences of backward- and forward-looking disclosures of customer metrics by manually coding 511 annual reports of firms in two industries, telecommunications (365 reports) and airlines (146 reports). The results reveal significant heterogeneity in the disclosure of customer metrics across firms and between industries. On average, in both industries, …
Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli
Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli
Research Collection Lee Kong Chian School of Business
This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.