Business Commons^™

Drivers And Inhibitors Of Online Donations To Nonprofit Organizations, Horst Treiblmaier, Irene Pollach

Journal of International Technology and Information Management

Despite the overall economic and social importance of nonprofit organizations and the plethora of schol- arly literature on electronic commerce, few authors have combined these two fields to tackle the issue of online donations to nonprofit organizations. In this paper we first present a framework that illustrates several antecedents of online donations. After discussing the descriptive results from two surveys, we compare different user groups regarding their attitudes toward online donations. The results suggest that our scales exhibit sufficient reliability and validity and that the two groups differ significantly. Further- more, we conduct a regression analysis with the cause, trust …