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Full-Text Articles in Business

The Credibility Crisis In Is: A Global Stakeholder Perspective, Clayton Arlen Looney, David Firth, Hope Koch, Dubravka Cecez-Kecmanovic, J.J. Po-An Hsieh, Christina Soh, Joseph S. Valacich, Edgar Whitley Jan 2011

The Credibility Crisis In Is: A Global Stakeholder Perspective, Clayton Arlen Looney, David Firth, Hope Koch, Dubravka Cecez-Kecmanovic, J.J. Po-An Hsieh, Christina Soh, Joseph S. Valacich, Edgar Whitley

Computer Information Systems Faculty Publications

The purpose of this panel involves helping the IS community devise strategies for augmenting the field’s credibility. Representing different continents, educational systems, and roles, our panelists will provide a global perspective on IS credibility. Using stakeholder theory as an organizing framework, this panel will identify the key stakeholders that positively and negatively influence the IS discipline as well as strategies for leveraging these stakeholders. Spirited debates will occur concerning the role of regulators, funding sources, faculty, administrators, students, and employers in shaping the credibility of the IS discipline.


Issues And Guidelines In Modeling Decomposition Of Minimum Participation In Entity-Relationship Diagrams, Cecil Chua, Veda C. Storey Jan 2011

Issues And Guidelines In Modeling Decomposition Of Minimum Participation In Entity-Relationship Diagrams, Cecil Chua, Veda C. Storey

Computer Information Systems Faculty Publications

The entity-relationship model has long been employed for conceptual modeling of databases. Methodologies and heuristics have been developed, both for effective modeling and for translating entity-relationship models into relational models. One aspect of modeling that is often overlooked in design methodologies is the use of optional versus mandatory participation (i.e., minimum participation) on the development of relational databases. This tutorial complements existing instructional material on database design by analyzing the syntactic implications of minimum participation in binary, unary, and n-ary relationship sets and for the special case where the E-R diagram depicts a database where 3NF is not in BCNF. …


Comparing E-Learning Tools’ Success: The Case Of Instructor–Student Interactive Vs. Self-Paced Tools, J.J. Po-An Hsieh, Vincent Cho Jan 2011

Comparing E-Learning Tools’ Success: The Case Of Instructor–Student Interactive Vs. Self-Paced Tools, J.J. Po-An Hsieh, Vincent Cho

Computer Information Systems Faculty Publications

E-learning tools have profoundly transformed modern pedagogical approaches. Vendors provide different types of systems, such as self-paced (SP) and instructor–student interactive (ISI) e-learning tools. Although both types of tools represent promising solutions to facilitate the learning process, it is important to theoretically identify a framework to evaluate the success of these tools and assess whether one type of tool is more effective than another. Toward this end, we (1) propose a model to evaluate e-learning tools’ success by extending and contextualizing Seddon’s information systems (IS) success model for the e-learning environment and (2) formulate four hypotheses to predict the differences …


Constructing An Index For Brand Equity: A Hospital Example, Yu-Che Wang, Kuei-Chu Hsu, Sheng-Hsun Hsu, J.J. Po-An Hsieh Jan 2011

Constructing An Index For Brand Equity: A Hospital Example, Yu-Che Wang, Kuei-Chu Hsu, Sheng-Hsun Hsu, J.J. Po-An Hsieh

Computer Information Systems Faculty Publications

If two hospitals are providing identical services in all respects, except for the brand name, why are customers willing to pay more for one hospital than the other? That is, the brand name is not just a name, but a name that contains value (brand equity). Brand equity is the value that the brand name endows to the product, such that consumers are willing to pay a premium price for products with the particular brand name. Accordingly, a company needs to manage its brand carefully so that its brand equity does not depreciate. Although measuring brand equity is important, managers …


Addressing Digital Inequality For The Socio-Economically Disadvantaged Through Government Initiatives: Forms For Capital That Affect Ict Utilization, J.J. Po-An Hsieh, Arun Rai, Mark Keil Jan 2011

Addressing Digital Inequality For The Socio-Economically Disadvantaged Through Government Initiatives: Forms For Capital That Affect Ict Utilization, J.J. Po-An Hsieh, Arun Rai, Mark Keil

Computer Information Systems Faculty Publications

Digital inequality, or unequal access to and use of information and communication technologies (ICT), is a severe problem preventing the socio-economically disadvantaged from participating in a digital society. To understand the critical resources that contribute to digital inequality and to inform public policy for stimulating initial and continued ICT usage by the socio-economically disadvantaged, we drew on capital theories and conducted a field study to investigate: (1) the forms of capital for utilizing ICT and how they differ across potential adopters who are socio-economically disadvantaged (SED) and socio-economically advantaged (SEA); (2) how these forms of capitals are relatively impacted for …


Extracting Business Value From It: A Sensemaking Perspective Of Post-Adoptive Use, J.J. Po-An Hsieh, Arun Rai, Sean Xin Xu Jan 2011

Extracting Business Value From It: A Sensemaking Perspective Of Post-Adoptive Use, J.J. Po-An Hsieh, Arun Rai, Sean Xin Xu

Computer Information Systems Faculty Publications

How can firms extract value from already-implemented information technologies (IT) that support the work processes of employees? One approach is to stimulate employees to engage in post-adoptive extended use, i.e.,to learn and apply more of the available functions of the implemented technologies to support their work. Such learning behavior of extending functions in use is ingrained in a process by which users make sense of the technologies in the context of their work system.This study draws on sensemaking theory to develop a model to understand the antecedents, contingencies, and consequences of customer service employees’ extended use of customer relationship management …