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Articles 1 - 6 of 6
Full-Text Articles in Business
The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park
The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park
College of Business: Dissertations, Theses, and Student Research
Customers’ experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as “relativistic preference characterizing a subject’s experience with some object” (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in customers’ experiential value. Therefore, this research investigates the role of interactivity (e-store interaction, C2C interaction, and content interaction) and web store utility on intrinsic and extrinsic customer experiential value. The final dependent variable is behavioral intentions. To test the research model, a survey was designed to capture online consumers’ perception of interactivity within e-stores, experiential …
Critical Success Factors Of Location-Based Services, Natalie Jun Pei Chin
Critical Success Factors Of Location-Based Services, Natalie Jun Pei Chin
College of Business: Dissertations, Theses, and Student Research
Location-based services evolved with the advancement in mobile technology and wireless technology. Researchers have studied location-based services in terms of privacy, trust, and user acceptance. Statistics suggest the percentage of location-based services users is still relatively low. Therefore, the main objective of this study was to gain a comprehensive and holistic understanding of the critical success factors of location-based services. The electronic brainstorming approach was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-based services. Through grouping similar factors together based on past literature, 15 categories of critical …
Sentiment Analysis: A Study On Product Features, Yanyan Meng
Sentiment Analysis: A Study On Product Features, Yanyan Meng
College of Business: Dissertations, Theses, and Student Research
Sentiment analysis is a technique to classify people’s opinions in product reviews, blogs or social networks. It has different usages and has received much attention from researchers and practitioners lately. In this study, we are interested in product feature based sentiment analysis. In other words, we are more interested in identifying the opinion polarities (positive, neutral or negative) expressed on product features than in identifying the opinion polarities of reviews or sentences. This is termed as the product feature based sentiment analysis. Several studies have applied unsupervised learning to calculate sentiment scores of product features. Although many studies used supervised …
Team Collaboration In Virtual Worlds: The Role Of Task Complexity, Parichart Sattayanuwat
Team Collaboration In Virtual Worlds: The Role Of Task Complexity, Parichart Sattayanuwat
College of Business: Dissertations, Theses, and Student Research
Virtual worlds are three-dimensional, computer-generated worlds where team collaboration can be facilitated through the use of shared virtual space and mediated using avatars. In this study, we examined the effect of task complexity on team collaboration. We used a puzzle game in Second Life as the collaborative task and manipulated task component complexity by varying the number of pieces in the puzzle. We hypothesized that task complexity would influence team trust, team process satisfaction, and one‘s attraction to the team in virtual team collaboration. The experimental results indicate that task complexity has significant effects on team trust and team process …
Towards A Model Of Information Systems User Competency, Brenda Eschenbrenner
Towards A Model Of Information Systems User Competency, Brenda Eschenbrenner
College of Business: Dissertations, Theses, and Student Research
The ability to utilize information systems (IS) effectively is becoming a necessity for business professionals. However, individuals differ in their abilities to use IS effectively, with some achieving exceptional performance in IS use and others being unable to do so. Therefore, developing a set of skills and attributes to achieve IS user competency, or the ability to realize the fullest potential and the greatest performance from IS use, is important. Various constructs have been identified in the literature to describe IS users with regard to their intentions to use IS and their frequency of IS usage, but studies to describe …
Application Of Open-Source Enterprise Information System Modules: An Empirical Study, Sang-Heui Lee
Application Of Open-Source Enterprise Information System Modules: An Empirical Study, Sang-Heui Lee
College of Business: Dissertations, Theses, and Student Research
Although there have been a number of studies on large scale implementation of proprietary enterprise information systems (EIS), open-source software (OSS) for EIS has received limited attention in spite of its potential as a disruptive innovation. Cost saving is the main driver for adopting OSS among the other possible benefits including security and reliability, transparency of development process, etc. Due to the costly implementation of proprietary EIS, small- and medium-sized organizations have given attention to OSS as an alternative. OSS EIS can also help create a competitive advantage by enabling organizations to customize their information systems by modifying the open-source …