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Knowledge Inertia In The Innovation Of Coffee Production, Hafiz Rahman, Hanjaya Putra Siswowiyanto

The South East Asian Journal of Management

Research Aims - This paper aims at discussing the existence of knowledge inertia and its influence to the product innovation, with particular analysis given to the coffee production during the preharvest and post-harvest periods. Design/methodology/approach - The study uses quantitative methodology, and operates multiple and partial regression analysis between variables of the study to measure the impact of knowledge inertia to the innovation of coffee production. To put the findings in detail, the study separates the innovation of coffee product in two sequences, named [a] pre-harvest period and, [b] post-harvest period. Data and information were collected based on cross-sectional cohort …