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Full-Text Articles in Business

Diffusion And Learning: Twenty Years Of Sports Betting Culture In Finland, Matias Karekallas, Pauliina Raento, Taina Renkonen May 2014

Diffusion And Learning: Twenty Years Of Sports Betting Culture In Finland, Matias Karekallas, Pauliina Raento, Taina Renkonen

UNLV Gaming Research & Review Journal

How did people learn to bet on sports and how did a sports betting culture develop in Finland? How has this setting evolved over space and time? The answers contribute to the growing understanding of learning, socialization, and contextualization in the study of gambling and may inspire service providers, regulators, and harm preventers alike. We argue that broad structural patterns and micro-cultural processes should be investigated jointly and qualitative information should complement quantitative monitoring of human behavior. We approach the spread of sports betting to, and within Finland, from the perspective of innovation diffusion. We rely on this theory’s space- …


A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos Dec 2012

A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos

UNLV Gaming Research & Review Journal

This paper discusses the development of a typology of gamblers who play the Odyssey slot machine. Qualitative research methods were employed, using an ethnographic approach to the research setting. Two typologies are presented and discussed, one for the Odyssey Players and a second for the Odyssey Observers. While the potential application of these two typologies to the more general classification of all slot machine gamblers is unknown, it is believed that this paper represents the first study of its kind in the gaming industry. As such, it may provide a foundation for both academics who are interested in conducting further …