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Full-Text Articles in Business
Revisiting Japan’S Gross National Cool: Exporting Japanese Animation In The International Marketplace, Joseph P. Wentz
Revisiting Japan’S Gross National Cool: Exporting Japanese Animation In The International Marketplace, Joseph P. Wentz
Senior Honors Theses
In 2002, writer Douglas McCray coined the term “Japan’s Gross National Cool,” which was used to describe Japan’s distinct cultural exports. More specifically, though a recent phenomenon, the current academic consensus indicates that Japanese animation, or anime, is a unique Japanese cultural export based on McCray’s concept. However, from McCray’s article in 2002 to 2015, the anime industry globally has changed in several key ways: popular consumption has grown, Internet and streaming use has increased, and Internet piracy has increased. This leads to necessitating a change in business concepts for marketing the medium worldwide by analyzing specific marketing mechanisms, but …
Characteristics And Performance Of Foreign Direct Investment In Retail Trade: The Case Of Japanese Firms, Jianping Liang, Jing'an Tang, Ben S. Liu
Characteristics And Performance Of Foreign Direct Investment In Retail Trade: The Case Of Japanese Firms, Jianping Liang, Jing'an Tang, Ben S. Liu
WCBT Faculty Publications
In the international business development, foreign direct investment (FDI) as a general phenomenon has been extensively studied, yet the understanding of particular characteristics of FDI in the retail industry remain limited. The success of international retail trade relies heavily on the understanding of consumers in the host countries. Therefore, this paper analyzed the characteristics and performance of foreign direct investment (FDI) in retail trade using the Japanese FDI data (JFDI) from 1986-2001 as a case. We found (1) an overall trend for JFDI to move from the developed countries to developing countries; (2) a modest correlation between subsidiary size and …
Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White
Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White
Economics Honors Projects
This paper tests for the existence of country-of-origin bias in the video game market. Using aggregate sales data from Japan and the US, I measure the effect of country-of-origin on video game sales in each respective country while controlling for genre, system, quality, and target age group, as well as domestically targeted games and superstar effects. I find that a significant country-of-origin bias exists in both game markets in favor of domestic titles.
Which Exchange Rates Matter For Fdi? Evidence For Japan, Benjamin N. Dennis, Christopher A. Laincz, Lei Zhu
Which Exchange Rates Matter For Fdi? Evidence For Japan, Benjamin N. Dennis, Christopher A. Laincz, Lei Zhu
Economics & Finance Faculty Publications
No abstract provided.
Technological Knowledge, Product Relatedness, And Parent Control: The Effect On Ijv Survival, Dean Xu, Jane W. Lu
Technological Knowledge, Product Relatedness, And Parent Control: The Effect On Ijv Survival, Dean Xu, Jane W. Lu
Research Collection Lee Kong Chian School Of Business
This article examines the relationships among parent firm technological knowledge, parent-IJV product relatedness, parent control over the IJV, and IJV survival. Combining the knowledge-based perspective and institutional theory, we argue that parent control itself does not necessarily lead to higher IN survival; it contributes to IN survival when the parent firm has a high level of technological knowledge, and when the IJV is product-related to this parent. Results obtained from 1038 Japanese IJVs based in China indicate that both equity control and managerial control of a Japanese parent had a positive interaction effect, with the parent's technological knowledge, on IN …
Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou
Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou
Scholarship and Professional Work - Business
Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …