Business Commons^™

Xbox In Japan? Understanding The Distinctions Of The Japanese Video Game Market To Increase Microsoft's Competitive Advantage, Sekani Adebimpe

Senior Theses

Microsoft, Nintendo, and Sony remain the biggest players in the video game console space. While all three companies have achieved worldwide success, Microsoft’s performance with the Xbox brand in Japan is an outlier for its historically poor sales numbers dating back to its 2001 debut. The purpose of this thesis is to unearth the various cultural distinctions inherent to the Japanese gaming industry that Microsoft must consider to gain a stronger foothold in the country, as well as diagnose the biggest issues facing Xbox with Japanese consumers. To accomplish this, several cultural frameworks were used to assess the differences between …

In Search Of Unicorns: An Analysis Of Japan's Startup Ecosystem, Kaito Komoriya

CMC Senior Theses

While Japan previously dominated global consumer markets in innovative electronic products, the economy has failed to live up to this performance since the burst of the asset price bubble in 1992 and the subsequent lost decades. In the modern economy, startup companies have become synonymous with innovation. Most of these companies have emerged from Silicon Valley, as well as other startup hubs around the globe. However, critics have criticized Japan for the limited number of notable startup companies from the country.

My thesis seeks to answer the two following questions: First, what is the current state of Japan’s startup ecosystem? …

Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini

Senior Theses

This thesis examines Japanese baseball and how the use of analytics and statistical research has been implemented into Nippon Professional Baseball (NPB), compared to its North American counterpart, Major League Baseball (MLB). Due to the large financial implications of the MLB, teams have fully adopted the use of advanced metrics to find competitive disparities and advantages in roster construction, game strategies, and player development. Because of the long history attached to baseball in Japan, many cultural differences have adapted the game and recently slowed the growth of sabermetrics. While the NPB is beginning to understand the competitive value that analytics …

Toto: A Game Of Thrones In The U.S. -- An International Marketing Case Study, Rachael Amatriain, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Toto is a 101-year-old, world-renowned Japanese manufacturer of high quality, innovative, state-of-the-art, and luxurious bathroom equipment such as, toilets, bidets, washlets, and ultraviolet sanitation equipment (“Our Founding Spirit,” n.d.). However, Toto has been unable to replicate its global success in the United States (U.S.) for several possible reasons (Roberts, 2017). First, by positioning its brand as an exclusive and luxurious manufacturer of high-end technology at a high price point, Toto only appeals to a limited, top-end, niche market, limiting its widespread adoption (Roberts, 2017). Second, Toto believes in environmental stewardship and makes sustainable products with a green supply chain (“Toto …

Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller

Master's Projects and Capstones

This paper examines how national narratives of Japanese cuisine collide with the expectations, preferences, and perceptions of American consumers (particularly Northern California). The global economy has benefited the circulation of positive images of Japan managed by the Japanese government, but the commercialization of Japanese cuisine is also at odds with government efforts. In Japan, sushi is often synonymous with nigirizushi: sliced seafood and a daub of wasabi atop vinegared rice. As part of Japan’s washoku tradition, this singular image of sushi (allegedly) reflects the deepest essence of Japanese cultural sensibilities tied to simplicity, perfection, and nature. But in America, consumers’ …

Analysis Of Japanese International Agricultural Trade Practices, Kelsey Vourazeris

Chancellor’s Honors Program Projects

No abstract provided.

The Rise And Fall Of The Zaibatsu: Japan's Industrial And Economic Modernization, David A. C. Addicott

Global Tides

Throughout the past century, the rise and fall of the zaibatsu and the operations of their direct successors has not only shaped Japan’s economic and financial landscape but also has been instrumental in the modernization of the world economy. Many of these corporations traced their roots to Japan’s premodern era, and were directly responsible for the transformation of a nation of rice farmers into an industrial powerhouse in the years prior to World War II. Following Japan’s defeat, these monopolistic corporations were dismantled by the Keynesian economists of the Allied occupation and were reorganized into the keiretsu system, which exists …

Revisiting Japan’S Gross National Cool: Exporting Japanese Animation In The International Marketplace, Joseph P. Wentz

Senior Honors Theses

In 2002, writer Douglas McCray coined the term “Japan’s Gross National Cool,” which was used to describe Japan’s distinct cultural exports. More specifically, though a recent phenomenon, the current academic consensus indicates that Japanese animation, or anime, is a unique Japanese cultural export based on McCray’s concept. However, from McCray’s article in 2002 to 2015, the anime industry globally has changed in several key ways: popular consumption has grown, Internet and streaming use has increased, and Internet piracy has increased. This leads to necessitating a change in business concepts for marketing the medium worldwide by analyzing specific marketing mechanisms, but …

Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou

Gregory E. Osland

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …

Characteristics And Performance Of Foreign Direct Investment In Retail Trade: The Case Of Japanese Firms, Jianping Liang, Jing'an Tang, Ben S. Liu

WCBT Faculty Publications

In the international business development, foreign direct investment (FDI) as a general phenomenon has been extensively studied, yet the understanding of particular characteristics of FDI in the retail industry remain limited. The success of international retail trade relies heavily on the understanding of consumers in the host countries. Therefore, this paper analyzed the characteristics and performance of foreign direct investment (FDI) in retail trade using the Japanese FDI data (JFDI) from 1986-2001 as a case. We found (1) an overall trend for JFDI to move from the developed countries to developing countries; (2) a modest correlation between subsidiary size and …

Female Authority In A Globalizing Market, Megan R. Mccann

Honors Theses and Capstones

No abstract provided.

The Trans-Pacific Partnership And Japanese Politics, Eliot Francis Watson

Chancellor’s Honors Program Projects

No abstract provided.

Japanese Business And Tennessee: A Look At The Past, Present, And Future, Paul D. Weiler

Chancellor’s Honors Program Projects

No abstract provided.

Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White

Economics Honors Projects

This paper tests for the existence of country-of-origin bias in the video game market. Using aggregate sales data from Japan and the US, I measure the effect of country-of-origin on video game sales in each respective country while controlling for genre, system, quality, and target age group, as well as domestically targeted games and superstar effects. I find that a significant country-of-origin bias exists in both game markets in favor of domestic titles.

Which Exchange Rates Matter For Fdi? Evidence For Japan, Benjamin N. Dennis, Christopher A. Laincz, Lei Zhu

Economics & Finance Faculty Publications

No abstract provided.

Technological Knowledge, Product Relatedness, And Parent Control: The Effect On Ijv Survival, Dean Xu, Jane W. Lu

Research Collection Lee Kong Chian School Of Business

This article examines the relationships among parent firm technological knowledge, parent-IJV product relatedness, parent control over the IJV, and IJV survival. Combining the knowledge-based perspective and institutional theory, we argue that parent control itself does not necessarily lead to higher IN survival; it contributes to IN survival when the parent firm has a high level of technological knowledge, and when the IJV is product-related to this parent. Results obtained from 1038 Japanese IJVs based in China indicate that both equity control and managerial control of a Japanese parent had a positive interaction effect, with the parent's technological knowledge, on IN …

Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou

Scholarship and Professional Work - Business

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …

Relative Gains Problem And Case Studies Of Economic Cooperation In East Asia, Ping Deng

Graduate Program in International Studies Theses & Dissertations

Relative gains problem basically means unequal cooperative payoffs disproportionately favoring partners. With the relative gains problem widely accepted as a serious impediment to international cooperation, some scholars have theoretically argued or modeled several conditions that are most likely to foster a state's sensitivity to relative gains and thus substantially affect the prospects for cooperation. But little empirical work has been done to date. The central objective of this dissertation is to test whether those theoretical propositions can be supported by empirical evidence. For this purpose, we have deducted three hypotheses: (1) If a state faces military threat and zero-sum political …

Trends. International Trade And The Subversion Of Justice: Japan, The European Union, And Iraq, Ibpp Editor

International Bulletin of Political Psychology

The author discusses the moral philosophy, the psychology of moral judgment, and treatises on law often suggest that justice subsumes some combination of behavioral and intentional accountability and equity.

Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick

Journal of the Department of Agriculture, Western Australia, Series 4

In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

Tempting The Japanese Taste Buds, Glenis Ayling

Journal of the Department of Agriculture, Western Australia, Series 4

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

Export Oaten Hay For The Japanese Market, Mick Poole, Rob Nussey

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australian hay producers have a foothold in the lucrative Japanese market for forage products. The industry hopes to export about 30,000 tonnes in 1990-91.