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Factors Influencing The Perceived Usefulness Of An Information Delivery Website Among The United States Resident Viewership, Frederick Joseph Piazza
Factors Influencing The Perceived Usefulness Of An Information Delivery Website Among The United States Resident Viewership, Frederick Joseph Piazza
LSU Doctoral Dissertations
Throughout the 1990s and 2000s, the World Wide Web (Web) has become a major media outlet for disseminating information. Government and Higher Education institutions have both embraced Web technologies to serve the needs of their clientele. Thus, a method of developing targeted Web-based material that is optimized for the viewer to provide the greatest impact in terms of usefulness is needed. The primary purpose of this study was to determine the influence of selected demographic characteristics on the perception of usefulness among United States resident viewers of an information delivery website. The accessible population for this study was all viewers …