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Full-Text Articles in Business
Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby
Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby
Doctoral Dissertations
Promoting local culture and heritage, natural resources, farm-to-table opportunities, and outdoor recreation, more visitors are now travelling to rural communities for these experiences.
The goal for rural areas interested in tourism is to create viable and sustainable tourism through destination-marketing strategies. These strategies require extensive research, appropriate planning, and allocated funding, often managed by a Destination Marketing Organization (DMO). With the creation of the Tennessee Rural Development Task Force, Tennessee’s strategy is to increase economic growth in rural communities.
While there is a need for the DMO to form an alliance with industry stakeholders, lack of incentives and strained relationships …
Belief In A Just World: An Investigation Of Underdog Brand Effects, Jungyoung (Tiffany) Shin
Belief In A Just World: An Investigation Of Underdog Brand Effects, Jungyoung (Tiffany) Shin
Doctoral Dissertations
In today’s society, when companies neglect ethical or social issues involved in business practices, these types of behavior could result in consumer boycotts or anti-consumption. The majority of previous research in anti-consumption assumed that consumers’ brand avoidance is a result of a brand or a company’s moral failure, however, more recent research indicates that this may not be the case. In fact, consumer avoidance of a brand may happen as a result of brand positioning status in the marketplace – coined as “underdog effects”. Although it is still questionable how individuals make judgments about underdogs in the hospitality …