Business Commons^™

Analysis Of Town Center Mixed-Use Developments To Determine Key Retailer Success Factors, Kelly G. Atkins

Masters Theses

The socio-economic changes and the population growth concentrated in cities in the U.S. have resulted in increasing interest in urban life that combines living, shopping and work in one centralized location. This type of area, called a mixed-use development, meets the needs of changing American lifestyles. To build successful retail businesses in the mixed-use developments, more information must be identified concerning key retail success factors. Based upon this need, this study examined the town center mixed-use development through case studies. The scope ofthe study included identifying successful town center mixed-use developments in the U.S., identifying locations for each case study …

An Examination Of Consumer Opinions Regarding Hotel Websites, Jeremy Burnett

Masters Theses

Internet reservations are a growing portion of the distribution channels in the hotel industry. With this growing area of marketing and sales of hotel rooms comes a need for clarification of the needs of both the hotel and the consumer. This study examines consumer preferences and opinions about the features and functions available on hotel websites with respect to the type of website used by the consumer. Two researcher developed survey instruments were used in this study. The first survey process identified and refined the features and functions to be examined through a series of interviews with users of online …

Effect Of The Nutrition Labeling And Education Act Of 1990 On Independent Restaurants In Tennessee, Katherine D. Gattis

Masters Theses

The purpose of this research was to investigate what effect current and proposed regulations of the Nutrition Labeling and Education Act of 1990 would have on independent restaurant operations in the state of Tennessee. A rule proposed in June of 1993 will expand the NLEA to include restaurant menus.

The sample was identified and selected from the population of independent restaurateurs in the state of Tennessee who were members or were eligible for membership in the Tennessee Restaurant Association (TRA) and operated ten units or less. Cities with populations greater than 25,000 were used to stratify the sample due to …