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Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh
Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh
USF Tampa Graduate Theses and Dissertations
Regardless all the advantages of MPs, it has not reach the sizable customer base. In this paper, we examined the core drivers of using mobile payments (MPs) in restaurant industry from the consumers' perspective. Based on the Technology Acceptance Model (TAM), we developed a six factor model to reveal the determinants of consumers' intention to use MPs in restaurant. Security, subjective norm, compatibility with lifestyle, and previous experience with MPs were added to the traditional two factor TAM model (usefulness and ease of use). 300 respondents were recruited from an online survey agency and 258 valid responses were included in …