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Hospitality Administration and Management
P2P accommodations, authenticity, trust, intention to revisit, intention to recommend, Airbnb host
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Individual Hosts Vs. Company Hosts On Airbnb: Role Of Authenticity And Trust On Consumers’ Behavioral Intentions, Joyce Han
University of New Orleans Theses and Dissertations
Airbnb has become a dominant player in the sharing economy. Authenticity is one of Airbnb’s fundamental key factor, but recent hospitality studies lack addressing types of hosts and how they compare in terms of different dimensions of authenticity affecting consumers’ trust in hosts. The current study identifies two types of Airbnb hosts, individual hosts and company hosts, and aims to examine the role of authenticity and trust in hosts on consumer’s intention to revisit and recommend Airbnb. The findings suggest that there exist positive relationships between dimensions of authenticity and trust in hosts and between trust in hosts and behavioral …