Business Commons^™

Crisis Communication And Furloughed Hotel Frontline Employees’ Intention To Stay: The Role Of Perceived Organizational Support, Job Insecurity, And Job Affect, Tabitha A. Chapital

University of New Orleans Theses and Dissertations

This study investigated furloughed hotel employee’s intention to stay (ITS), with their hotel and hotel industry, based upon the impact of crisis communication strategy, perceived organizational support (POS), job insecurity, and job affect following a crisis. A 2 (crisis communication strategy: apology vs. excuse) × 2 (POS: high vs. low) between subjects, factorial design was employed. The study found that apology strategy and high POS result in lower job insecurity among furloughed hotel employees. A negative correlation was also found between job insecurity and ITS with the hotel industry. These findings may support practical and theoretical implications for hoteliers, specifically …

Individual Hosts Vs. Company Hosts On Airbnb: Role Of Authenticity And Trust On Consumers’ Behavioral Intentions, Joyce Han

University of New Orleans Theses and Dissertations

Airbnb has become a dominant player in the sharing economy. Authenticity is one of Airbnb’s fundamental key factor, but recent hospitality studies lack addressing types of hosts and how they compare in terms of different dimensions of authenticity affecting consumers’ trust in hosts. The current study identifies two types of Airbnb hosts, individual hosts and company hosts, and aims to examine the role of authenticity and trust in hosts on consumer’s intention to revisit and recommend Airbnb. The findings suggest that there exist positive relationships between dimensions of authenticity and trust in hosts and between trust in hosts and behavioral …

A Swot Analysis Of The Lodging And Tourism Industry In New Orleans, Kristyn Williams

Senior Honors Theses

The objective of this paper is to analyze the resiliency of the New Orleans lodging and tourism industry by conducting a SWOT analysis. A SWOT analysis is composed of four key parts: the internal influences that are the strengths (S) and weaknesses (W) and the external influences that are the opportunities (O) and threats (T). New Orleans is characterized by the ability to use its internal strengths to drive growth in its lodging and tourism market. The main internal strengths I identified were the city’s strong cultural identity, and destination attractiveness in both the convention and leisure markets.

However, New …