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Full-Text Articles in Business
Efinancial Health: Discovering Synergies In The Promotion Of Physical, Mental, And Financial Health, Nan Taylor
Efinancial Health: Discovering Synergies In The Promotion Of Physical, Mental, And Financial Health, Nan Taylor
Cornerstone 1 Reports : Expansion and Enhancements of the Thinkfinity Platform
No abstract provided.
Activating Health Goals Reduces (Increases) Hedonic Evaluation Of Food Brands For People Who Harbor Highly Positive (Negative) Affect Toward Them, Lauren F. Mayor, Paul M. Connell
Activating Health Goals Reduces (Increases) Hedonic Evaluation Of Food Brands For People Who Harbor Highly Positive (Negative) Affect Toward Them, Lauren F. Mayor, Paul M. Connell
Faculty of Marketing & International Business Publications
Associations of pleasure and fun with junk foods have the potential to create considerable challenges for efforts to improve diets. The aim of this research was to determine whether activating health goals had the potential to exploit mixed motivations (i.e., health and pleasure) that people have related to food, and subsequently strip junk foods of the expected pleasure derived from them. In study 1, 98 participants evaluated a soft drink brand after being primed (not primed) for health. In study 2, 93 participants evaluated a presweetened breakfast cereal brand after being primed (not primed) for health. In both studies, participants …