Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 5 of 5
Full-Text Articles in Business
The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman
The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman
Association of Marketing Theory and Practice Proceedings 2022
To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …
Efinancial Health: Discovering Synergies In The Promotion Of Physical, Mental, And Financial Health, Nan Taylor
Efinancial Health: Discovering Synergies In The Promotion Of Physical, Mental, And Financial Health, Nan Taylor
Cornerstone 1 Reports : Expansion and Enhancements of the Thinkfinity Platform
No abstract provided.
Activating Health Goals Reduces (Increases) Hedonic Evaluation Of Food Brands For People Who Harbor Highly Positive (Negative) Affect Toward Them, Lauren F. Mayor, Paul M. Connell
Activating Health Goals Reduces (Increases) Hedonic Evaluation Of Food Brands For People Who Harbor Highly Positive (Negative) Affect Toward Them, Lauren F. Mayor, Paul M. Connell
Faculty of Marketing & International Business Publications
Associations of pleasure and fun with junk foods have the potential to create considerable challenges for efforts to improve diets. The aim of this research was to determine whether activating health goals had the potential to exploit mixed motivations (i.e., health and pleasure) that people have related to food, and subsequently strip junk foods of the expected pleasure derived from them. In study 1, 98 participants evaluated a soft drink brand after being primed (not primed) for health. In study 2, 93 participants evaluated a presweetened breakfast cereal brand after being primed (not primed) for health. In both studies, participants …
Book Review 17 Me, Myself, And Why? The Secrets To Navigating Change By Lisa A. Mininni, William C. Mcpeck
Book Review 17 Me, Myself, And Why? The Secrets To Navigating Change By Lisa A. Mininni, William C. Mcpeck
William C. McPeck
This is my personal review of Me, Myself, and Why? The Secrets to Navigating Change by Lisa A. Mininni which was published in 2007 by PM Publishing.
Book Review 11 Driven By Wellth: The 7 Essentials For Healthy, Sustainable Results In 21st Century Business & Leadership By Julie Maloney, William C. Mcpeck
Book Review 11 Driven By Wellth: The 7 Essentials For Healthy, Sustainable Results In 21st Century Business & Leadership By Julie Maloney, William C. Mcpeck
William C. McPeck
This is my personal review of Driven by Wellth: The 7 Essentials for Healthy, Sustainable Results in 21st Century Business & Leadership by Julie Maloney and published by Wellth Productions in 2004.