2020 Oklahoma Research Day Full Program, Southwestern Oklahoma State University

Oklahoma Research Day Abstracts

No abstract provided.

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …

Female Leadership In Gaming: Where Are They & Where Are They Missing?, Toni Repetti, Shekinah Hoffman

International Conference on Gambling & Risk Taking

Women account for over half the gaming workforce, but there is still a gap in leadership. Men continue to dominate casino executive and board positions and this is not representative of the front-line workforce. This presentation uses a database of 10, 950 management positions in 972 United States casinos to evaluate the facts, not perceptions. The database consists of 567 commercial and 405 Native American casinos, which are evaluated separately and in combination. Results show women hold 35.5% of manager and above positions when evaluated overall, but there is a significant difference when evaluated by type of operations. Commercial casinos …

2018 Oklahoma Research Day Guide Book, Southwestern Oklahoma State University

Oklahoma Research Day Abstracts

This is the 2018 Oklahoma Research Day Guide Book. This book does not contain abstracts.

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …

“I Love Lucy” Gender Analysis And Its Influence On Popularity And Longevity, Brianna Knoll

Scholarly and Creative Works Conference (2015 - 2021)

This thesis takes an analytical approach to examine the television show I Love Lucy. The contributing factors to the show’s continued success are considered, including Lucille Ball’s comedic style, domesticity and the role of housewives, marital relations, pregnancy on television, and the larger gender representations with a subtopic of social norms. Upon studying the above aspects of I Love Lucy, it is clear that each topic played an essential role in the success of the show. Ball’s comedic style combined with her portrayal of a 1950s housewife, and the social norms that she and her co-stars broke through …