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Full-Text Articles in Business
Hoop Dreams: An Empirical Analysis Of The Gender Wage Gap In Professional Basketball, Hailey Dicicco
Hoop Dreams: An Empirical Analysis Of The Gender Wage Gap In Professional Basketball, Hailey Dicicco
Business and Economics Presentations
The gender wage gap is a very prominent point of discussion in the professional world, but in the sports world, it has taken the spotlight in recent years. One sport that has seen discussion and debate over salary differences is the National Basketball Association and Women’s National Basketball Association. In 2018, the average salary in the NBA was 6.4 million dollars, while the average salary in the WNBA was 71,635 dollars. A reason why these salaries are so differently is due to the amount of revenue that each league brings in. The NBA brings in roughly 7.4 billion dollars a …
An Examination Of Non-Traditional Bridal Wear And Its Primary Consumer, Erica Thalmann, Kristina Dimaria
An Examination Of Non-Traditional Bridal Wear And Its Primary Consumer, Erica Thalmann, Kristina Dimaria
Senior Honors Projects
Bridal wear has traditionally been viewed as big white dresses. But as times change, so do brides’ preferences for bridal wear. Jumpsuits, rompers, short dresses, and other “non-traditional” choices are experiencing an increased demand in the market. Unfortunately, brides who seek these options are often not met with a promising assortment. This study examined primary consumers of non-traditional bridal wear. Specifically, we sought to find out whether women who belong to the LGBTQ community choose to consume more non-traditional bridal wear compared to heterosexual brides. The study also examined through which channels (e.g., online, in store, etc.) consumers predominantly purchase …
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …