Business Commons^™

Women's Evening Wear Clothing Line, Monique Greene

Theses

Unavailable.

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

Mechelle’S Bridal Palace Business Plan, Lakendra Montgomery

Theses

This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Theses

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden

Marketing Undergraduate Honors Theses

The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …

Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, Danya Radhi

Marketing Undergraduate Honors Theses

One of the most cherished traditions on our University of Arkansas campus is the etching of names onto Senior Walk each year. On any given day, thousands of students stroll across these beautiful sidewalks as they venture to and from class. Dressed in the latest fashions from iconic brands such as Zara, H&M, and Nike, these students are far removed from the tragedy that has befallen the Uyghur population living in the Xinjiang province, 6,914 miles away. Evidence has been mounting that the Uyghur population has been suffering through massive displacement, forced labor camps, and atrocities that we cannot even …

The Effects Of Social Media In The Fashion Industry, Kirsten Leigh Whitaker

Theses

This project focuses on how social media is impacting the fashion industry. The primary focus is on the inner workings of social media within the fashion industry, and how it has changed the industry. The project aims to study problems found within fashion marketing, which are causing negative effects in the industry. The negative effects can be defined as environmental and unethical working environments, which are common topics of discussion within the fashion industry as a whole, but never discussed in tandem with the influence of marketing and social media. Furthermore, the project studies how these can be solved by …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Sustainable Fashion In New Era: Exploring Consumer Resilience And Goals In The Post-Pandemic, Joohye Hwang, Xun Sun, Li Zhao, Song-Yi Youn

School of Business Faculty Papers

Abstract: This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social …

Head For Feminism, Body For Fashion: Fashion And Feminism, Madeline Emke

Honors Program Theses and Research Projects

Fashion and feminism have been connected for a couple of decades in the history of the United States. However, they are often looked at separately by historians. Many historians focus on the history and evolution of fashion while others research and analyze the feminist movements throughout the United States. The current state of the field for a focus on the relationship between feminism and fashion is minimal in regard to the United States. The focus lies on either fashion or feminism and not the relationship between the two. My thesis, however, focuses on the relationship between fashion and feminism and …

The Impact Of Individual Culture On Purchase Decisions Of Fast Fashion In Brazil, Lucie S. Speck

Senior Theses

Fast fashion is an emerging method of production in the apparel industry that is characterized by lower-quality materials and faster production timelines than the traditional methods of producing clothing. It is becoming a trending topic in modern business due to its negative social and environmental impact, as brands that use fast fashion production processes are constantly being criticized for inhumane labor practices and large amounts of textile waste.

This research proposes two models using a survey as its main research method. The first model determines how financial situation, collectivism as a cultural value, and education level impact whether social media …

Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster

Association of Marketing Theory and Practice Proceedings 2024

This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …

Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, Roa Alsayed

Theses and Dissertations

The textile industry is the second most polluting worldwide, following food manufacturing. It is one of the industries that is rarely scrutinized in the Middle East and North Africa (MENA) region. This work analyzes the fashion industry from the perspective of consumer attitudes towards the purchase and disposal of clothing, and their behavior with regards to old garments. The study was conducted in Saudi Arabia and Egypt, two countries that achieved similar results in the fashion industry. The methodology is divided into three phases. First, the manuscript begins with a review of topics such as sustainability, consumer behavior in the …

The Threads That Shape Us: Fashioning A Sustainable Future From Silk, Bryne Croyle Johnson

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

Silk has been used for centuries as a natural fiber, but has declined in popularity due to synthetic alternatives. In this pop-science article style paper, the history, present, and possible futures of silk are discussed at a generally accessible level. Anthropology, Biology, Sociology, and Environmental Science are brought together to present a case for a renewed interest in silk as a sustainable fiber.

Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars

Association of Marketing Theory and Practice Proceedings 2024

The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …

Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer

Association of Marketing Theory and Practice Proceedings 2024

This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …

The Angel Wears Prada, The Devil Buys It On The Realreal: Expanding Trademark Rights Beyond The First Sale Doctrine, Junajoy Vinoya Frianeza

Pepperdine Law Review

Luxury brands derive their goodwill from the high-class exclusivity and first-rate quality signified in their trademarks. The Trademark Act of 1946, commonly known as the Lanham Act, grants trademark holders the right to control use of their mark. However, under common law, the first sale doctrine restricts trademark protection after holders authorize the initial sale of their trademarked product. Such limitation particularly jeopardizes the luxury industry as trademark holders ultimately bear the loss of goodwill when counterfeit luxury goods enter the market due to the negligence of resellers. This Comment illustrates how blockchain authentication offers all luxury industry participants—the brands, …

Will The Scarcity Of Ai-Designed Clothing Influence Consumers To Purchase?, Choi Dooyoung, Ha Kyung Lee

STEMPS Faculty Publications

This study explores how perceived scarcity of AI-designed clothing influences purchase intention, mediated by perceived monetary value. Fashion involvement's moderating role is also examined. Participants (N = 311), sourced from Amazon Mechanical Turk, watched an AI clothing design video, and evaluated a jacket that is designed by AI. Responses on perceived scarcity, monetary value, purchase intentions, and fashion involvement were collected using Likert scales. Analyzing data with SPSS 28.0 and the PROCESS Macro Model 8 with 5,000 bootstrap samples suggested that although the scarcity of an AI-designed clothing alone may not significantly increase purchase intentions, fashion brands can leverage the …

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

Ai-Designed Clothing And Perceived Values: What Can Move Consumers' Minds With The Ai-Designed Clothing?, Choi Dooyoung, Ha Kyung Lee

STEMPS Faculty Publications

This study investigates the perceived values of AI-designed clothing (quality, emotion, ease) and their impact on willingness to pay (WTP) and word-of-mouth (WOM), with the moderating effect of gender differences. A total of 314 respondents completed the survey via MTurk. Participants watched a video clip demonstrating how an AI system creates various clothing designs by altering garment elements (e.g., style, size). After watching the video clip, they were asked to answer a series of questions about the AI-designed clothing and themselves. The collected data were analyzed using AMOS 26.0. Results showed that, for male and female consumers, the quality value …

Investing In Love: The Finances Of Getting Married, Allison Frances Ivers

Honors Theses and Capstones

In attempts to examine the influence vendors have on consumers within the wedding industry, this study investigates the emotional and financial extremes brides will achieve to attain their definition of a “perfect” day. Additionally, the research shows the relationship between consumer behaviors related to wedding spending. The findings highlight the economic impacts associated with the bridal industry and the trends that define it. Couples value their wants and needs with their desire to be married. Although vendors can dictate their margin of the market, the couples getting married hold the purchasing power. During the search for secondary research, there was …

Worker's Rights, Vijay Pereira, Daicy Vaz, Arup Varma

School of Business: Faculty Publications and Other Works

This chapter discusses the rights of workers. It focuses on Bangladesh, China, India, and Vietnam.

Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague

Undergraduate Theses, Professional Papers, and Capstone Artifacts

An extension of Marketing Analytics class BMKT: 440, this research delves into marketing efforts employed to promote "Chubby’s Swatch Book," a plus-size fashion guide tailored for college girls and a college lifestyle. The guide was created by a college student to address the challenges faced by plus-size individuals in finding fashionable and fitting clothing. The study spans a four-week marketing campaign, focusing on branding, social media marketing, and content creation. This paper outlines the development of the "Chubby’s Swatch Book," it’s marketing strategies, and the effectiveness of said strategies through various metrics such as engagement rates, sales conversions, and follower …

Ralph Lauren Strategic Analysis, Baylee Christoffersen

Honors Theses

Ralph Lauren is an apparel company with ownership of many other well-known companies such as Polo Ralph Lauren and Polo Jeans Company. The company specializes in luxury items. Their business model focuses on providing top quality products that are timeless, authentic and inspirational. An analysis of their business strategy will discuss the influential factors on the industry and the company itself using a SWOT analysis. This will identify how Ralph Lauren approaches their opportunities and threats to the company as well as how they address their strengths and weaknesses. Porter’s Five Forces will also be used to determine how Ralph …

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.

Becoming A Modern-Vintage Bride: Something Old, Vintage, Borrowed, And Blue, Lea Marie Chojnacki

Theses

This project is a guidebook, demonstrating how to create a vintage bridal ensemble for a modern-day bride. Vintage fashion and brides as 21st-century bridal wear consumers are investigated. Recommendations for shopping vintage fashion and the benefits of implementing vintage clothing and accessories into one’s wedding day are analyzed. Sourcing efforts using a vintage boutique and private collections are used to create a visual guidebook of four vintage bridal styles, including bohemian, classic, glamorous, and romantic, for a 21st-century bride. This guidebook demonstrates the ease of shopping vintage bridal wear, aiding the reader in becoming a successful modern-day vintage bride.

Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa

Graduate Theses and Dissertations

During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …