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Full-Text Articles in Business

The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen Jan 2021

The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen

CMC Senior Theses

This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …


So, You Want To Be An Entrepreneur: Potential Factors That Lead To Founder And Startup Success, Joshua Robert Tatum Jan 2021

So, You Want To Be An Entrepreneur: Potential Factors That Lead To Founder And Startup Success, Joshua Robert Tatum

CMC Senior Theses

Throughout the last two decades, entrepreneurship and startup companies have skyrocketed. Adding significant value to the economy, entrepreneurialism has immense power to spark technological and social change in the world. Given the importance of entrepreneurialism, this paper will use a data-driven approach to discover significant factors that influence founder and startup company success. Founding startups is growing easier and becoming more prominent, yet the failure rates of these companies continue to settle around 90%, leaving many companies without the chance to reach their potential and have their full impact. Using a new dataset I have collected, I analyze company and …