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Educational Leadership

2015

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Full-Text Articles in Business

2015-01-15 Faculty Senate Meeting Minutes, Faculty Senate. Morehead State University Jan 2015

2015-01-15 Faculty Senate Meeting Minutes, Faculty Senate. Morehead State University

Faculty Senate Records

Faculty Senate Meeting Minutes from January 15, 2015.

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Graduate Bulletin, 2015-2016, Minnesota State University Moorhead Jan 2015

Graduate Bulletin, 2015-2016, Minnesota State University Moorhead

Graduate Bulletins (Catalogs)

No abstract provided.

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Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe Jan 2015

Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe

Theses, Dissertations and Capstones

This study explored the public service announcements (PSAs) produced by institutions of higher education that competed in the National Collegiate Athletic Association’s 2013-14 postseason football bowl games. Utilizing content analysis and survey results, the researcher examined the level of content distinction between and within institutional groups based on athletic conference, Carnegie classification, total student enrollment, and primary target audience. The researcher also investigated the role the PSAs played in marketing campaigns conducted by the institutions and the additional marketing strategies used in those campaigns. The analysis showed limited distinction between institutional groups and little to no distinction within groups. Further, …

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Business And Marketing Education Doctoral Students' Perceptions Of Their Profession, Michael F. Kosloski, John Ritz Jan 2015

Business And Marketing Education Doctoral Students' Perceptions Of Their Profession, Michael F. Kosloski, John Ritz

STEMPS Faculty Publications

The future of the business and/or marketing education profession is dependent upon its future leadership. Many of those leaders are currently engaged in or have recently graduated from related doctoral programs. This study examined 22 doctoral students/recent graduates preparing for a career in business and/or marketing education and solicited their opinions on the future of their profession. Participants were surveyed and asked to identify what they believe to be true about future focus of instructional content, methods of teacher preparation, their commitment to their profession, and their opinions regarding the future of business and marketing education. Participants were in general …

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Strategic Priorities: A Roadmap Through Change For Library Leaders, Anne M. Casey Jan 2015

Strategic Priorities: A Roadmap Through Change For Library Leaders, Anne M. Casey

Publications

Twenty-first century academic libraries need to adapt on a regular basis because external forces such as increased pressures from the institution and accreditation organizations, emerging technologies, or budget reductions create new conditions. In a twenty-year period ending in 2008, academic library spending shifted substantially from physical to electronic resources and from staff and student salary lines to professionals, signaling profound changes in the way libraries do business. “Then just as academic … libraries were settling into these new behaviors, the worst recession in seventy-five years occurred, forcing many … to concern themselves with survival and making difficult decisions based on …

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Global Alliance Approach For Effectiveness Of Higher Education In Business Studies - A Case Approach, Arup Barman Jan 2015

Global Alliance Approach For Effectiveness Of Higher Education In Business Studies - A Case Approach, Arup Barman

Business Review

This paper covers the issue of foreign collaboration in the Indian Business Education and its implications on professionalism and development of competence among the budding managers. The issue of foreign collaboration in Indian Business Education is considerably significant issue in the light of India as an emerging economic power and business. Already there is considerable flow of foreign collaboration in Indian business education witnessed by the institutional partnership. The existing institutional partnership and the future intension of foreign players are entering in business educations have been impacting in the new professional development as well as to develop professional competence in …

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Ua3/2/1 President's Office-Garrett Correspondence/Subject File, Wku Archives Jan 2015

Ua3/2/1 President's Office-Garrett Correspondence/Subject File, Wku Archives

WKU Archives Collection Inventories

General correspondence and subject files regarding Western Kentucky University.

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