Business Commons^™

Assessment Management In Higher Education, Maytha Al-Ali

All Works

This paper presents key findings from a study conducted with several universities in the GCC region regarding their approach and use of e-Assessment within their learning environments. The study identifies key factors that could impact the use and quality of e-Assessment, and describe how those factors could influence forming a consistent and effective approach to employ a long-term e-Assessment approach. Data was collected from several higher education institutions in the GCC region, using an online survey, in-depth interviews with academic administrators, and direct observation. The study identifies six critical factors that may have a direct or indirect impact on forming …

The Cost Of Student Mandatory Fees: An Examination Of The Longitudinal Growth In Student Mandatory Fees At Four-Year Public Universities In Texas And Their Impact On Student Retention Rates, Charles Matthew Crouse

Open Access Theses & Dissertations

The ever-increasing costs and debt incurred by US college students is a hotly contested issue. In March 2022, the Texas Higher Education Coordinating Board (THECB) released a refreshed strategic plan for the stateâ??s higher education: Building a Talent Strong Texas. The refreshed plan concentrated on access for minority populations, enhanced student completion goals, and expanded the focus on reducing student debt. Texas set out to lead the nation in the least college student debt reported. One of the least examined or understood college costs is student mandatory fees (Arnott, 2012; Black & Taylor, 2018; Kelchen, 2016; Reinagel & Cooper, 2020). …

Leadership Experiences Of Athletics Directors In Faith-Based Small College Departments: A Phenomenological Study, Michael Teague

Doctoral Dissertations and Projects

The purpose of this phenomenological study was to understand the leadership experiences of intercollegiate athletics directors at faith-based, small colleges and universities throughout the United States. The theory guiding this study was Hersey and Blanchard’s situational leadership theory, as it explores how leaders can most effectively lead and engage their employees given unique circumstances and how those types of leaders are found within the faith-based, small college and university intercollegiate athletics departments. The central research question in this study is: How do athletics directors describe their leadership experiences in a faith-based, small college intercollegiate athletics setting? The phenomenological research using …

"There Is Power In Being Out": A Three Article Approach Celebrating The Experiences Of Queer University Leaders, Andrew R. E. Lorenzana

Dissertations

Institutions of higher education were historically built to serve a wealthy, White, straight male student population and the leaders of these institutions still largely reflect these demographics. This project specifically aims to celebrate and amplify the life and career of university administrators who identify within the LGBTQ community. Mainly through the use of a portraiture methodology, this three-article study attempts to examine the ways in which LGBTQ identity and career influence one another.

Worldmaking and narrative will be used as a theoretical frame to help analyze the ways in which the telling of a queer individual’s story makes the world …

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …