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Full-Text Articles in Business
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Asian Management Insights
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.