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Full-Text Articles in Business
Exploring Factors That Influence Web Technology Adoption In A Time Of Crisis: A Ukraine Sme Perspective, Olena Kublitska, Róisín Vize Dr, Isobel O'Reilly Dr
Exploring Factors That Influence Web Technology Adoption In A Time Of Crisis: A Ukraine Sme Perspective, Olena Kublitska, Róisín Vize Dr, Isobel O'Reilly Dr
Conference papers
This paper aims to investigate factors that influence web technologies adoption among small and medium enterprises in Ukraine and understand how volatile conditions influence managerial decisions about the operation of small retailers' businesses. This research takes a case study approach and uses qualitative semi-structured interviews. This study contributes to the existing literature on web technologies adoption among SMEs in developing countries, improves the understanding of the role of web technologies within SMEs operating in volatile conditions, and explores key-decision makers’ attitudes towards web technologies adoption within SMEs. The proposed framework based on Technology-Organization-Environment (TOE) is enriched with individual decision maker …
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.
Popular: Still Singapore’S Favourite Bookstore, Singapore Management University
Popular: Still Singapore’S Favourite Bookstore, Singapore Management University
Perspectives@SMU
Popular is evolving into an omni-channel retailer to improve its customer experience
Walmart Strategic Analysis, Christian Burbach
Walmart Strategic Analysis, Christian Burbach
Honors Theses
This strategic analysis of Walmart touches on the factors that affect the business going forward. Ecommerce, PESTEL analyses, and other analyses come together in this article.
Emarketplaces: Strategic Challenges And Considerations, Sam Too
Emarketplaces: Strategic Challenges And Considerations, Sam Too
Asian Management Insights
Building scale and volume rapidly is key to surviving the roller-coaster journey and staying the course for a digital entrepreneur.
The Future Of Retailing: When The Artificial Becomes Real, Jagdish Sheth
The Future Of Retailing: When The Artificial Becomes Real, Jagdish Sheth
Asian Management Insights
Digital technology, including e-commerce and e-market exchanges, has been the most significant disruptive force for the retail industry in the last two decades.
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Asian Management Insights
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
Retail Visual Assistant Digital Artefact, Neville Knott
Retail Visual Assistant Digital Artefact, Neville Knott
Dissertations
Window display, store layout and visual merchandising are defined as the ability to attract and sell to the consumer silently. One of the biggest challenges facing small retail businesses in towns and villages around the globe is how to compete against large multinationals in the visual layout and presentation of their merchandise and shops. One of the key advantages that large retail units have over small ones is professionally merchandised stock incorporated into a strategic spatial layout. The cost of employing a full- or part-time design expert within the field of visual merchandising is not viable for smaller shops, resulting …