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Electronic Marketplace: A Distinct Platform For Business-To-Business (B-To- B) Procurement, Dothang Truong
Electronic Marketplace: A Distinct Platform For Business-To-Business (B-To- B) Procurement, Dothang Truong
Dothang Truong, Ph.D.
Purpose: The purpose of this study is to examine whether buyers perceive different electronic marketplaces (EMs) as distinct types of procurement platforms. More specifically, it empirically investigates to what extent professional buyers expect different benefits from different EM types and perceive different barriers associated with their usage.
Methodology: A Web-based survey of purchasing professionals in the United States was conducted with 359 responses received. A multivariate analysis of variance (MANOVA) was performed to determine if there are significant differences between EM types with respect to expected benefits (market aggregation and inter-firm collaboration) and perceived barriers (financial risks and trust barriers). …