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Full-Text Articles in Business

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White Sep 2021

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

In the 1990’s the World Wide Web was created, drastically changing the way we do business, communicate, and live our lives. Ten years later in the early 2000’s the dot com boom happened, and several years later, new technology giants emerged—like Amazon, Google, and Facebook. From this, we now face “big data” that promises to solve world problems, but has the potential to create turmoil and malfeasance. My research examines the impact of the General Data Protection Regulation (GDPR) enacted in the EU in 2016 on firm value using Tobin’s Q and CARs. Using regression analyses, I observe that Tobin’s …


Poison Pills And Their Effect On Shareholder Return, Katherine G. Fowlkes Apr 2019

Poison Pills And Their Effect On Shareholder Return, Katherine G. Fowlkes

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this study is to determine whether more recent poison pill data supports the Shareholder Maximization Theory or the Management Entrenchment Theory. In sum, this is an event study in which I will explore whether the stock price for a company goes abnormally up or down immediately following a poison pill announcement. I examine the cumulative abnormal returns of 28 companies within the following event windows: the event itself and the following day (0;+1), periods of three (- 1; +1), five (-2; +2) and seven (-3; +3) days, and longer periods of pre-adoption (-15; -4) and post-adoption (+4; …