Business Commons^™

Discussing Complex Issues Using Case Studies, Wendy Sagers

Presentations

Faculty Teaching Learning Lunch

FTLL presented by Wendy Sagers, ELCP Coordinator Wednesday, October 5 from 12 – 1 pm, in Dillin Northwest Dining Room

The case method is a way of considering the pros and cons of various solutions to a complex problem. Come discuss ways to use case studies in your classroom or club. See examples of how they are commonly used and ways to adapt them to your situation or topic.

Lunch provided by the Lacroute Initiative.

What Case Studies Can Teach Us In International Public Relations, Gregor Halff

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Communicating Crisis: How Culture Influences Image Repair In Western And Asian Governments, Yvonne Siew‐Yoong Low, Jeni Varughese, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to seek to understand the differences in image repair strategies adopted by two governments that operate in the Western and Asian societies when faced with similar crises. Design/methodology/approach: Textual analyses are presented of communication of Hurricane Katrina and Typhoon Morakot by the Taiwanese and US governments, respectively. Findings: Faced with similar accusations of slow response, the Asian culture, represented by the Taiwanese Government, used predominantly mortification and corrective action strategies. The Western culture, represented by the US Government, used predominantly bolstering and defeasibility and a mixed bag of other strategies such as shifting …