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Full-Text Articles in Business
Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery
Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery
Graduate Theses and Dissertations
As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used face-to-face and computer-mediated communication methods to communicate as an organization and the value their employees and members place on each communication method. Uses and Gratifications theory was used to guide this research and evaluate the results. This theory is unique in that it does not describe the effect media has on people, like many human …
Digital Marketing And The Culture Industry: The Ethics Of Big Data, Jonathan Michael Bowman
Digital Marketing And The Culture Industry: The Ethics Of Big Data, Jonathan Michael Bowman
Graduate Theses and Dissertations
Instead of the steady march of the one percent growth in ecommerce as compared to total retail revenues in the last decade (to comprise about nine percent of the industry at the close of 2019), we have witnessed leaps now to over twenty percent in just the last year. Scott Galloway marks the pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint …