Business Commons^™

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

What My Grandfather Taught Me About Strategy, Bob Porter

UCF Forum

In 1862, the most important naval battle of the American Civil War took place in Hampton Roads, Va., adjacent to Norfolk. The battle was between two ships, the Monitor and the Merrimac.

Pay Attention To The Weather Of Business And Life – And Don’T Steer Into An Iceberg, Bob Porter

UCF Forum

A big part of my day is spent thinking about improving business strategy and developing a competitive advantage. It’s what I do in the classroom, as director of UCF’s executive development center, and when I help other businesses. It even spills over into the cycling club I manage.

'To Change Is To Learn And To Learn Is To Change', Bob Porter

UCF Forum

“To change is to learn and to learn is to change.” That was often the advice given to me by my mentor in life, Lew Treen, a war veteran, semi-pro baseball player, high school principal and coach.