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What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu
What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu
Rosen Research Review
Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).
Human-Machine Communication: Complete Volume. Volume 1
Human-Machine Communication: Complete Volume. Volume 1
Human-Machine Communication
This is the complete volume of HMC Volume 1.
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
International Crisis and Risk Communication Conference
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …
The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess
The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess
International Crisis and Risk Communication Conference
Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that …