Business Commons^™

Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach, Kate Jay

University Honors Theses

This thesis seeks to understand the influence of a publisher’s individual experience and background on the marketing functions of a small publishing press. In order to complete this task, the biographical approach was used. This approach requires interviews of small business owners in order to gain an understanding of their motivation, history, and background. Three Portland publishers of similar size but varying genre focuses were interviewed. The interviews were analyzed and treated as individual case studies. The results of the interviews and analysis was an understanding that the impact on a press from the owners’ knowledge, personalities, and backgrounds change …

The Impact Of Cultural Communication On Team Performance, Bret Hunley, Smarajit Chakraborty, Stephen Macdonald

Engineering and Technology Management Student Projects

The trend in today’s corporate workforce continues to move towards becoming more culturally diverse; while beneficial, to maintain competitive edge this element also increases functional challenges between working group members. In order to achieve a high performing team, it is imperative management understands the cultural and lingual differences among the individual members, and develop practices that diminish these challenges. Workforce diversity has been identified as being able to add value to the overall outcome; however, success ultimately depends on the team’s ability to interact culturally, communicate effectively, and understand the mannerisms unique to each team member’s individual culture.

Examining Geert …

Impact Of Leadership On Team’S Performance, Harshitha Gadirajurrett, Raj Srinivasan, Jake Stevens, Nihal Jeena

Engineering and Technology Management Student Projects

The concept of leadership is a widely discussed concept, with numerous articles and books being dedicated to the exploration and evaluation of leadership and its impact on team building, team performance and team dynamics. In this paper, we will be looking at the impact of leadership on team performance, and evaluating it through the lens of different leadership styles, focusing on the idea of Transformational Leadership. Through numerous article and journal reviews, we will seek to identify characteristics and strengths of these leadership styles as they pertain to the performance of teams within an organization.