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Full-Text Articles in Business
Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter
Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter
Atlantic Marketing Journal
The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …
Diversity And Inclusion In The Beauty And Cosmetic Advertising And Its Impact On Corporate Reputation, Lisa N. Alli
Diversity And Inclusion In The Beauty And Cosmetic Advertising And Its Impact On Corporate Reputation, Lisa N. Alli
Student Theses and Dissertations
Across many industries, reputation management has been a top priority, especially after the COVID-19 pandemic, and the ongoing issues surrounding gender, race, and ethnicity. The beauty and cosmetic industry, for example, continues to face several challenges involving diversity and representation in product development and advertising. This is a study of the beauty and cosmetic industry and how corporate reputation is shaped by representation in advertising and product development. This research demonstrates select ways how brands have marketed their products throughout history by retrieving print advertisements from archives and social media. Changes in representation of gender, age, skin tone, skin type, …
Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam
Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam
Chancellor’s Honors Program Projects
No abstract provided.