Business Commons^™

Quick Recap Of This Week's Biggest Customer Services News That Rocked Uk, Lissa Coffey

LissaCoffey

Take Two Tablets And Do Not Call For Judicial Review Until Our Heads Clear: The Supreme Court Prepares To Demolish The 'Wall Of Separation' Between Church And State, Terence Lau, William Wines

Terence Lau

In this article, we examine the issues that bring First Amendment jurisprudence to the grant of certiorari in Pleasant Grove v. Summum, scheduled for oral argument in the Supreme Court of the United States in November. We examine the historical basis for America’s religious heritage, the historical judicial treatment of the religious clauses, and the erosion of the wall of separation between church and state. We examine the Ten Commandments, finding inherent discrimination present in modern-day attempts to advance a particular version of the Ten Commandments as secular. By drawing upon Rousseau’s civic religion, we suggest alternative routes for the …

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Terence Lau

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Uk Communications Provider Consumer Switching Experience Report 2015, Lissa Coffey

LissaCoffey

Leveraging Human Capital Through Engaged Leadership, David Cooke

David Cooke

A leader needs to decide who they are, what they represent and what they are building. Research shows that there are considerable benefits as regards inspiring loyalty to a company when the leader truly cares about their staff, their customers and their community.

Designing Competitive Edge Through Job Ads: A Content Analysis Of Seek.Com.Au, Jan Jervis, Jeffrey Brand

Jeffrey Brand

Extract: The word ‘design’ appears regularly in all types of dialogue, going far beyond traditional design disciplines. Yet an understanding of design appears dependent on the perceptions assigned by individuals across a wide and varied spectrum of professions. This paper examines the communication discourse on design across Australian businesses by analysing job listings on seek.com.au, a leading employment, recruitment and career portal in Australia and new Zealand. The research questions ask: (1) what design knowledge is requested by employers in their job advertisements; (2) what industries and professions are presented in the design features; and (3) whether design is acknowledged …

The Effects Of Schema Congruity On Consumer Response To Celebrity Advertising, Tracy Harmon-Kizer

Tracy R. Harmon-Kizer Ph.D.

The trend of celebrity-branded products is on the rise, creating a new domain in which to explore the match-up hypothesis. Moving beyond the celebrity as an endorser, but rather, a brand promoting a brand extension, this article examines how perceived congruence between a celebrity's image and the brand image of products they have developed is related to attitudinal and behavioral measures of advertising effectiveness. Employing a 2 × 3 full factorial design, congruence between the celebrity's image and the brand's image was varied (less vs. more congruent), along with the use of the celebrity's image (present, absent, non-celebrity models) to …

The Sfa Business Review Vol. 3 No. 2, M. Dudley Stewart, Janelle C. Ashley, John D. Whitt, Marlin C. Young, Ralph White

Ralph E. White

No abstract provided.

Leadership, Trust And Communication: Building Trust In Companies Through Effective Communication, Martin Mathews, Katalin Illes

Martin Mathews

How can leaders contribute to building (or rebuilding) trust through effective communication?

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene Dickey, William Lewis, John Vanbeveren

Irene J. Dickey

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Irene J. Dickey

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Irene J. Dickey

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Irene J. Dickey

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Klinik Aborsi Di Samarinda Ulu Hp 082220219966, Klinik Amira

klinik amira

Concise Guide To Interviewing, Jeralyn L L. Faris

Jeralyn L Faris

Global Delivery Models: The Role Of Talent, Speed And Time Zones In The Global Outsourcing Industry, Stephan Manning, Marcus Larsen, Pratyush Bharati

Pratyush Bharati

We investigate antecedents and contingencies of location configurations supporting global delivery models (GDMs) in global outsourcing. GDMs are a new form of IT-enabled client-specific investment promoting services provision integration with clients by exploiting client proximity and time-zone spread allowing for 24/7 service delivery and access to resources. Based on comprehensive data we show that providers are likely to establish GDM configurations when clients value access to globally distributed talent pools and speed of service delivery, and in particular when services are highly commoditized. Findings imply that coordination across time zones increasingly affects international operations in business-to-business and born-global industries.

The Impact Of The Future Trade Secrets Directive On The Food Sector, Luis González Vaqué, Isabel Segura Roda

Luis González Vaqué

Proposal for a Directive of the European Parliament and of the Council on the protection of undisclosed know-how [COM(2013) 813 final de 28 November 2013]. We have explicitly chosen to analyse the proposal’s impact because, with regard to food production, we consider that careful consideration must be given to the extent to which the proposal affects areas such as information about food composition, the functioning of rapid alert systems, methods of traceability, the application of the precautionary principle, and different means of document access. We also believe it is important to acknowledge the intangible nature of the know-how used in …