Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
What Do We Know About Corporate Social Responsibility Messaging?, John B. Ford
What Do We Know About Corporate Social Responsibility Messaging?, John B. Ford
Marketing Faculty Publications
As the number of submissions to the Journal of Advertising Research (JAR) continues to increase, the time has come for us to step up our peer-review process with the addition of a group of Associate Editors (AEs), who will be given oversight of manuscripts that match their areas of expertise.
What Do We Know About Mobile Media And Marketing?, John B. Ford
What Do We Know About Mobile Media And Marketing?, John B. Ford
Marketing Faculty Publications
Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue’s special package, “What We Know about Mobile Media and Marketing.”