Business Commons^™

Instructional Systems Design And The Diffusion And Adoption Of Technology: (Volume 1), Miguel Ramlatchan (Author & Editor), Mark Parsons (Author), Meghan Soldani (Author), Josie Joswick Mendoza (Author), Maria Satre (Author), Brittany Spitz (Author), Jasmine Bundy (Author), Amanda Kline (Author)

Distance Learning Faculty & Staff Books

Instructional designers, instructional systems designers, and other educational technologists are, by their nature, innovators. These professionals apply and extend the applied science of learning, systems, communication, and instructional design theory to help students learn. Technology in some capacity is used to make the connections between subject matter experts, teachers, instructors, and their learners. It is common for instructional designers to seek new tools, techniques, and innovations for the improvement of learning, access, quality, and student satisfaction. However, the adoption and diffusion of new educational technology and innovation is a complex process that depends on many variables. Understanding these processes and …

The Dynamics Of Entrepreneurial Networking Logics: Evidence From United Kingdom High-Tech Start-Ups, Joanne Jin Zhang, Charles Baden-Fuller, Jing Zhang

Management Faculty Publications

Purpose – This study aims to explore how entrepreneurial firms’ networking logics may change under different types of perceived uncertainty. The arrival of new knowledge from the entrepreneurial firm’s network may alter the perceived technology and market uncertainty that in turn determines how the firm adopts or combines the two opposing logics of causation and effectuation. Focusing on the roles of external advisors recruited by the firms, the study probes the details of the cyclical process and the mechanism through which networking logics are altered.

Design/methodology/approach – In this study the authors conducted a 3-year longitudinal multiple case study of …

6g Enabled Smart Infrastructure For Sustainable Society: Opportunities, Challenges, And Research Roadmap, Abotinam Lucky Imoize, Oluwadara Adedeji, Nistha Tandiya, Sachin Shetty

VMASC Publications

The 5G wireless communication network is currently faced with the challenge of limited data speed exacerbated by the proliferation of billions of data-intensive applications. To address this problem, researchers are developing cutting-edge technologies for the envisioned 6G wireless communication standards to satisfy the escalating wireless services demands. Though some of the candidate technologies in the 5G standards will apply to 6G wireless networks, key disruptive technologies that will guarantee the desired quality of physical experience to achieve ubiquitous wireless connectivity are expected in 6G. This article first provides a foundational background on the evolution of different wireless communication standards to …

Are Entrepreneurial Capabilities And Prior Knowledge The Silver Bullet For The Generation Of New Digital Venture Ideas In A Digital Context?, Meifang Yao, Dan Ye, Gao Yang, Hui Shi, Xianrong Zheng

Information Technology & Decision Sciences Faculty Publications

Digital technology has had an important impact on entrepreneurship. It has changed the uncertain nature of the process of new venture idea generation, and it has also brought unprecedented opportunities for the generation of new digital venture ideas. In order to explore how startups can deal with major challenges brought by digital technology and create new digital venture ideas, this paper focuses on micro level entrepreneurial actions and constructs a theoretical model of the relationship among networking capabilities, IT capabilities, prior knowledge, and new digital venture ideas. Furthermore, through the hierarchical linear regression analysis of 278 sample data, the paper …

Beneficiary Foci Types And Performance Appeals In Green Advertising, Dooyoung Choi, Ha Kyung Lee

STEMPS Faculty Publications

In green advertising, the message focus is often associated with one of two benefits: the self-benefit focus and the other-benefit focus. However, determining which of the two benefit foci is more effective in generating positive consumer responses is still debatable. To explain the complexity of the mixed findings, we have explored advertising appeals that influence the perception of the environmental performance of the product, or green performance perception. Specifically, we have examined the self- and other-benefit types with three performance-based appeals (before, after, and before–after appeals) in relation to perceived green performance and brand attitudes. A 2 × 3 ANOVA …

Business Education Of Ceo-Cfo And Annual Report Readability, Ling Tuo, Yu (Tony) Zhang, Zhenfeng Liu, Ruixue Du

Accounting Faculty Publications

Financial report readability captures the transparency and effectiveness of information communicated by firms’ executives. It’s interesting to investigate whether business knowledge, cognitive preferences, and professional ethics taught by a business education will shape the CEO/ CFO’s thinking in determining words, languages, paragraphs, and contents presented in financial reports when the self-interested CEO/CFO tends to influence the interpretation of financial information users. Using a sample of S&P 1500 CEOs and CFOs, we find that the CEO (CFO) with a business degree is associated with better (worse) readability of annual reports and the positive (negative) relation is strengthened (moderated) by internal corporate …

What Do We Know About In-Store Marketing?, John B. Ford

Marketing Faculty Publications

(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …

What Do We Know About Corporate Social Responsibility Messaging?, John B. Ford

Marketing Faculty Publications

As the number of submissions to the Journal of Advertising Research (JAR) continues to increase, the time has come for us to step up our peer-review process with the addition of a group of Associate Editors (AEs), who will be given oversight of manuscripts that match their areas of expertise.

What Do We Know About Mobile Media And Marketing?, John B. Ford

Marketing Faculty Publications

Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue’s special package, “What We Know about Mobile Media and Marketing.”

Supporting Business Privacy Protection In Wireless Sensor Networks, Nan Feng, Zhiqi Hao, Sibo Yang, Harris Wu

Information Technology & Decision Sciences Faculty Publications

With the pervasive use of wireless sensor networks (WSNs) within commercial environments, business privacy leakage due to the exposure of sensitive information transmitted in a WSN has become a major issue for enterprises. We examine business privacy protection in the application of WSNs. We propose a business privacy-protection system (BPS) that is modeled as a hierarchical profile in order to filter sensitive information with respect to enterprise-specified privacy requirements. The BPS aims at solving a tradeoff between metrics that are defined to estimate the utility of information and the business privacy risk. We design profile, risk assessment, and filtration agents …

How Corporate Cultures Drive Advertising And Promotion Budgets Best Practices Combine Heuristics And Algorithmic Tools, Douglas West, John B. Ford, Paul W. Farris

Marketing Faculty Publications

This study provides a survey of the methods used by U.S. advertisers to set advertising and promotions budgets and the effects of culture, risk, and organizational experience on these choices. Findings suggest that heuristics provide checks on analytically based budget methods and may also help managers deal with risks. Understanding the role played by heuristics in budgeting provides the first step toward process improvements in advertising and promotions budgeting.

How Strong Is The Pull Of The Past? Measuring Personal Nostalgia Evoked By Advertising, Altaf Merchant, Kathryn Latour, John B. Ford

Marketing Faculty Publications

Marketers frequently evoke personal nostalgia in their advertising. To date, scales have been developed to measure the propensity to get nostalgic but not the actual dimensions of personal nostalgia. Results from four studies show that advertising-evoked personal nostalgia comprises four correlated but distinct dimensions: past imagery, positive emotions, negative emotions, and physiological reactions. This multidimensional scale showed a high level of validity and reliability. Moreover, due to careful choice of sampling frames, the study demonstrates a high level of external generalizability. Evaluating nostalgia-based advertising using the study's multidimensional scale may provide marketers with strategic insights for developing and fine-tuning advertising …

The Struggle For 'Appropriateness'-New Sources Of (Techno-) Stress, Stefan Schellhammer, Russell Haines, Stefan Klein

Information Technology & Decision Sciences Faculty Publications

Information and communication technologies are employed in every aspect of contemporary life. Facilitated by ICT, many innovations in the organization of work have taken hold. The effects of these developments on the quality of life are disputed. By referring to the phenomenon of ‘technostress,’ scholars’ caution against potentially harmful effects of ICT on workers’ health. This relatively new line of research roots the sources of stress for the individual in features of ICT. The present paper is motivated by the observation that ICT is also rooted in social relations. The way it is used is heavily influenced by social norms …

Pools And Streams: A Theory Of Dynamic, Practice-Based Awareness Creation In Mediated-Communication, Kal Riemer, Russell Haines

Information Technology & Decision Sciences Faculty Publications

In face-to-face contexts, information about the activities, context, emotions, etc. of others is typically available and often taken for granted. In mediated settings, this awareness information must be actively signaled by technology or users. In this conceptual paper, we offer a theory of the dynamic creation of awareness in mediated settings using a metaphor of pools fed by streams of communication. Pools of awareness are held within users and gradually fill via signals from others. Users desire different pools to be filled before others and direct the streams of interaction to feed those pools first. Furthermore, the desired pools are …