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Full-Text Articles in Business
Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb
Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb
Honors Theses
The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.
Google Ads: A Strategic Audit, Jessee Zhang
Google Ads: A Strategic Audit, Jessee Zhang
Honors Theses
Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …