Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Business
Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek
Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek
Honors Theses
The purpose of this capstone engagement was to do a market analysis of two potential investment opportunities for Nelnet. Our group went through an extensive research process of current players in the market, regulations that exist, financial considerations, and risk analysis. Through the capstone course we were introduced to design thinking and the 10 types of innovation to use as methods of evaluation for the Nelnet consultation. Our team went through processes such as stakeholder analysis, PESTEL analysis, Porter’s Five Forces, and internal resources and capabilities. Our final project consisted of a formal presentation to Nelnet executives and final report …
Green Delivery: An Arbor Day Foundation Partnership Program, David Petersen
Green Delivery: An Arbor Day Foundation Partnership Program, David Petersen
Honors Theses
The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.
Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb
Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb
Honors Theses
The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.
Google Ads: A Strategic Audit, Jessee Zhang
Google Ads: A Strategic Audit, Jessee Zhang
Honors Theses
Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …
A Strategic Audit Of Tesla, John J. Stobbe Jr.
A Strategic Audit Of Tesla, John J. Stobbe Jr.
Honors Theses
This paper examines in depth one of the most innovative companies in recent years: Tesla. Redefining what it means to be an electric car, Tesla has produced impressive cars year after year. However, they’ve run into tremendous production issues and have still yet to make any significant profits. This strategic audit analyzes Tesla’s current place in the market and considers many perspectives to come to a proposed recommendation. This recommendation is to secure its market share and resolve production issues. This could be accomplished through sticking to only a few Tesla car models, then iterating year after year, and then …