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Full-Text Articles in Business
Uber’S Strategy Of Disruptive Innovation: The Implications Of Negative Press, Margaret M. Taylor
Uber’S Strategy Of Disruptive Innovation: The Implications Of Negative Press, Margaret M. Taylor
Honors Projects
In the last ten years of Uber’s existence the company has become a household name. Through their journey in becoming so well-known, they have had both positive and negative press that has affected how the world has seen them. While they have spent the last ten years revitalizing the taxi and limousine service industry, they have also consistently dealt with the changing perception of the public. Their fairly large number of scandals has not forfeited their industry leading position to Lyft, nor has it negatively affected their financial benefits. Uber’s radical disruptive innovation provided them with a clear sustainable advantage, …
Moosejaw Market Expansion Into France, Rachel Renou
Moosejaw Market Expansion Into France, Rachel Renou
Honors Projects
This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …